(NEW YORK) -- What's your shopping strategy for the holidays? A new survey finds more than ever consumers are likely to search daily deal websites for discounts.
Registrations for bargain sites like Groupon, Living Social and Gilt Groupe are going up, and users are beginning to branch out.
"Those same people who are most likely to be on those have memberships to four or five of them not just one," says Ray Florio, who studies shoppers' behavior at Accenture Consulting. "They're actively looking in all these new forms of media for any discounts they can get."
And Florio says how consumers shop is also changing.
"Customers go into a store and they actually treat it more like a showroom than they are a place to buy something," he says.
Shoppers then go online and purchase the items they spotted in stores.
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