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Entries in Girls (3)

Tuesday
Dec042012

Holiday Gifts: Building Sets for Girls Take Off

iStockphoto/Thinkstock(NEW YORK) -- One of the hot holiday trends for toys this year is construction sets for girls.

Lego Friends, for example, is a line of pastel construction toys and it’s been a hit so far.

“We were very skeptical to begin with,” says Stephanie Oppenheim of the ratings and testing site, toyportfolio.com.  Most building sets for girls involve shopping malls or beauty shops, but this line is different, she says.

“What it did was wonderful: it had girls interested in building,” Oppenheim says. 

Meanwhile, for the first time in its history, Mattel has introduced a Barbie line of construction sets.

“That underscores a huge shift in the marketplace,” declares Tuesday’s New York Times.  “Fathers are doing more of the family shopping just as girls are being encouraged more than ever by hyper vigilant parents to play with toys (as boys already do) that develop math and science skills early on.”

Copyright 2012 ABC News Radio

Monday
Sep122011

Forever 21′s ‘Allergic to Algebra’ Shirt Draws Criticism

Robert Marquardt/Getty Images(LOS ANGELES) -- A Forever 21 shirt with the words “Allergic to Algebra” printed on the front is the latest shirt to draw criticism for its seemingly anti-education message for girls and teenagers.

One shopper posted a photo on Reddit.com, a social news website, of the shirt on a mannequin with a neon green note attached to it with the message: “SMART girls are cool. Don’t buy this top.”

Many comments on Reddit.com expressed disdain for the shirt.

“It’s a big deal because there is still this childish perception -- among females AND males -- that girls can’t do math,” wrote a commenter by the handle mikgyver. “I can’t tell you how many times, as a girl who’s good at math, that I’ve been accused of ‘trying to be a guy’ when I get good grades in math.”

Another commenter, called “kadhai” and self-identified as a “student of mathematics,” wrote, “I’m curious as to what the story behind this top is, and who thought it would be a good idea to put something so offensive as this on a shirt.”

“Our merchandise is intended to appeal to all audiences, not to offend them,” Linda Chang, a senior marketing manager for Forever 21, told ABC News in a statement. “We would like to apologize to our customers as our intent was not to discredit education and we are taking the proper actions necessary.”

The company told ABC News that it is pulling the shirt from its website.

The trendy Los Angeles-based retailer is popular among teenagers, and the shirt is being sold for $12.80. There were no shirts that alluded to education in the men’s section of the website.

And the algebra shirt isn’t the only one on the website that seems to be down on school.

One shirt blatantly declares “Skool sucks” and another shirt has a list on the front that reads: “A+=amazing, B=brilliant, C=cool, D=delightful, F=fabulous.” The website’s tagline for selling the shirt is “F doesn’t always mean fail!”

One shirt seemed promising with the message,”I heart school” emblazoned on the front, but a photo of the back reveals the rest of the message: “not…”

The “Allergic to Algebra” Forever 21 shirt follows a controversial and similarly themed shirt from JCPenney.

Less than two weeks ago, JCPenney pulled a shirt from its website that drew sharp criticism from consumers calling it “sexist.” The girls’ shirt read: “I’m too pretty to do homework so my brother has to do it for me.”

After a Change.org petition was created to remove the shirt, the company obliged and apologized to its customers. “We want to apologize to our customers,” Ann Marie Bishop, a spokeswoman for JCPenney, told ABC News. “We agreed that the shirt does not deliver an appropriate message.”

Copyright 2011 ABC News Radio

Wednesday
Aug312011

JCPenney Pulls Controversial Girls' T-Shirt

Scott Olson/Getty Images(PLANO, Texas) -- JCPenney has pulled a shirt from its website that consumers declared “sexist.” The girls’ top reads: "I’m too pretty to do homework so my brother has to do it for me."

“We’ve immediately discontinued sales of that T-shirt. It was only online,” Ann Marie Bishop, a spokeswoman for JCPenney, told ABC News. “We agreed that the shirt does not deliver an appropriate message.”

The shirt was being marketed to girls between the ages of 7 and 16, for the price of $9.99. A caption next to photos of the shirt read: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”

Soon after the shirt went online, outraged customers began making noise, and the online petition website Change.org put up a notice with the message: “Stop selling clothing with sexist messages for girls.”

As of midday Wednesday, more than 1,600  people had signed a petition addressed to JCPenney Chairman and CEO Mike Ulman III: “Under the guise of being ‘cute,’ J.C. Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber,” it read.

Those who signed the petition renounced the “too pretty to do homework” message and pledged not to shop at JCPenney.

JCPenney said it did not know how many of the “too pretty to do homework” shirts had been sold.

“We want to apologize to our customers,” Bishop said. “We’re reaching out to our customers who are unhappy to apologize and to let them know that the T-shirt is no longer available.”

Copyright 2011 ABC News Radio







ABC News Radio