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HEAR THIS HOUR'S UPDATE

Entries in Go Daddy (2)

Saturday
Apr022011

Go Daddy CEO to ABC News: Elephant Hunt 'Nothing to Be Ashamed Of'

Michael Buckner/Getty Images for Celebrity Fight Night(SCOTTSDALE, Ariz.) -- Go Daddy CEO Bob Parsons has a message for those outraged by a four-minute video of an elephant hunt in Zimbabwe on his Go Daddy video site.

"I think if you had all the facts and you knew exactly what was going on and the difference it makes in these people's lives there," he told ABC News Radio, "you'd feel completely different."

Parsons has said he participated in the hunt because the elephants were a nuisance destroying crops the local population depended upon for sustenance and even threatening the lives of villagers. Therefore, his hunt solved two problems, he suggested.

"First they have their crops," he told ABC News Radio, "and they get to eat the elephant."

Parsons always has welcomed buzz and controversy around his racy Super Bowl commercials. But backlash against his recent video could damage his company's place as the number-one Internet domain name company.

This week, People for the Ethical Treatment of Animals (PETA) said it will close its account with Go Daddy and is encouraging other account holders to do the same.

Parsons has defended the hunt in the media. He said that a local farmer asked him to hunt the elephants that were destroying crops on his farm and leading to growing hunger in the area. He added that critics misunderstood his intent in posting the video.

"It's certainly nothing to be ashamed of," he told ABC News Radio. "And I think it just should be recorded, for nothing else, for people to see what goes on over there."

"This is not the kind [of elephant] that you see on Disney," he added. "I mean, these are not gentle creatures. I mean, these are wild animals."

Go Daddy, based in Scottsdale, Ariz., says it manages half the websites in the country and has 2,950 employees.

A Go Daddy competitor, Namecheap, is inviting attention to the elephant controversy and has launched a promotion in which you can transfer your account for $4.99. Namecheap added that it will donate $1 to Save the Elephants.

Copyright 2011 ABC News Radio

Friday
Feb042011

Go Daddy Hopes Super Bowl Ads Are Risque Again

Photo Courtesy - NFL(SCOTTSDALE, Ariz.) -- While more than 100 million people are expected to watch Super Bowl XLV this Sunday evening in homes and bars across the country, employees of the domain name company Go Daddy will be working diligently at their headquarters in Scottsdale, Arizona.

As Go Daddy's seventh Super Bowl advertising campaign goes live, a large number of the company's 2,950 employees will be glued to computer monitors tracking visits to its website.

It is hard to imagine anyone arguing with the company's founder and CEO, Bob Parsons, about the importance of its racy Super Bowl campaigns to the company's bottom line.  Its advertising strategy, which has included ads with IndyCar driver Danica Patrick and fitness coach Jillian Michaels, has put the brand squarely in the Super Bowl milieu.

This year, the company is continuing its strategy of airing previews of risque commercials to pique the interest of Super Bowl viewers enough that they continue watching them on the Go Daddy website.

"We start with an edgy TV ad and have a much edgier Internet-only version," said Parsons.  "The formula works for us.  It gets people to our website."

This Sunday, one commercial will feature Patrick and Michaels and another will be a new "Go Daddy Girl" spot.

"She's a Hollywood icon, so you will recognize her immediately," said Parsons, without revealing the identity of the celebrity.  "When the idea came up, we knew it was a good idea, and I believe she agreed pretty quickly."

The new spokeswoman will promote the Web domain extension .co, which is an abbreviation of .com and the code assigned to the country of Colombia.

Before the company began airing Super Bowl commercials, it had 16 percent market share of new domain registrations.  After the first Super Bowl commercial in 2005, which was a spoof of Janet Jackson's wardrobe malfunction from the previous year, the company's market share increased to 25 percent.  Now, the company manages half the websites in the country.

Copyright 2011 ABC News Radio







ABC News Radio