(MOUNTAIN VIEW, Calif.) -- First, Google revolutionized Web searches. Now it's trying to reinvent the way you watch TV.
Inside a top-secret lab in Silicon Valley, programmers are putting the finishing touches on a new product called Google TV. The company says this new device will take all the best features of watching television, surfing the Web, playing online games, and connecting with friends on Twitter and Facebook, and combine them into a single experience.
With Google TV, users can channel-surf between traditional TV shows, websites, online video, social media, and eventually programs recorded on a DVR, all with just a few clicks of the remote. (The DVR function has not yet been worked out with all major cable and satellite providers.)
Google is betting that it will transform TV the same way smartphones transformed the telephone.
The device is expected to hit store shelves later this month. It will be marketed as a stand-alone unit that can be attached to an existing TV, and also as a built-in feature in Sony TVs and Blu-Ray DVD players.
Google TV already has competition from Apple, which markets a system called Apple TV. Apple's device -- a sleek little black box -- provides access to TV shows, movie downloads, online music, photos and more. Amazon and Netflix are also looking at new ways to provide immediate content for viewers to turn watching TV into a more interactive experience.
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