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Wednesday
Dec072011

Apple Store to Open at New York's Grand Central Terminal

ABC News(NEW YORK) -- Apple showed off Wednesday what the company says is one of its largest retail stores to date. Located inside New York City’s bustling Grand Central Terminal and scheduled to open to the public on Friday, the 23,000-square-foot store overlooks the terminal’s historic main concourse.
 
The company’s newest retail location will offer everything Apple customers are accustomed to -- a full product line, a “genius bar,” and personal training -- as well as a few amenities designed for time-strapped commuters, according to Bob Bridger, Apple’s vice president of retail, real estate and development.
 
“We have all of our workshops as well as one-to-one training,” Bridger told ABC News. “We’ll also have -- exclusive to this store -- 15-minute express workshops that are streamlined versions of all our favorite workshops.”
 
Apple has also dedicated rooms for “personal setups,” Bridger said, “where people will be getting tips and tricks and really be able to set up their products before they leave the store.”
 
There’s also personal pickup for users of the mobile Apple Store application, as well as self-checkout.
 
“You can use your iPhone to actually make purchases online,” Bridger said. “With the application, whether you’re on a train, in a taxi, or walking to the store, when you get to the Apple Store at Grand Central you can actually just stop by and pick up your product when you get there.”
 
Though Apple says it’s hired over 300 people to staff the new location, customers are being encouraged to use the iOS app to browse and make purchases in advance.

Copyright 2011 ABC News Radio







ABC News Radio