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Entries in Greg Creed (2)

Monday
Feb282011

Where's the Beef? Taco Bell Launches Campaign to Counter Critics

Photo Courtesy - Joe Raedle/Getty Images(IRVINE, Calif.) -- Taco Bell is fighting back against critics who say the company's beef product is less than normal.

A new, multimillion dollar advertising campaign features representatives from the company explaining that the seasoned ground beef -- used in Taco Bell's tacos and burritos, among other products -- is "88 percent premium ground beef" and "12 percent signature recipe."

A lawsuit filed Jan. 19 in California claims Taco Bell's beef filling is 65 percent binders, extenders, preservatives, additives, and other ingredients, and wants the company to stop calling it "beef."

Taco Bell president Greg Creed responded to the claim, calling the class-action lawsuit "bogus and filled with completely inaccurate facts."

"There is no basis in fact or reality for this suit, and we will vigorously defend the quality of our products from frivolous and misleading claims such as this," Creed said in a statement on the company's website.

The company has listed what it says is a full list of ingredients on its website.

Taco Bell is a subsidiary of Yum! Brands, Inc.

Copyright 2011 ABC News Radio´╗┐

Thursday
Jan272011

Taco Bell Defends Beef, Calls Suit 'Bogus'

Photo Courtesy - Joe Raedle/Getty Images(IRVINE, Calif.) -- Taco Bell President Greg Creed has responded to a California woman's "beef" about his company's taco meat filling, calling her class-action lawsuit "bogus and filled with completely inaccurate facts."

"There is no basis in fact or reality for this suit, and we will vigorously defend the quality of our products from frivolous and misleading claims such as this," Creed said in a statement on the company's website.

The lawsuit, filed Jan. 19 by the California law firm Beasley, Allen, Crow, Methvin, Portis & Miles on behalf of Amanda Obney, claims Taco Bell's beef filling is 65 percent binders, extenders, preservatives, additives and other agents, and wants Taco Bell to stop calling it "beef."

"Our seasoned beef recipe contains 88 percent quality USDA-inspected beef and 12 percent seasonings, spices, water and other ingredients that provide taste, texture and moisture," Creed said. "The lawyers got their facts wrong. We take this attack on our quality very seriously and plan to take legal action against them for making false statements about our products."

Creed said Taco Bell uses a proprietary recipe to give its seasoned beef flavor and texture -- "just like you would with any recipe you cook at home." The final product, he said, contains three-to-five percent water for moisture, three-to-five percent spices, and three-to-five percent oats, starch, sugar, yeast, citric acid, and other ingredients you'd find at home or in the supermarket.

"Our seasoned beef contains no 'extenders' to add volume, as some might use," Creed said.

The full list of ingredients is posted on the Taco Bell website.´╗┐

Copyright 2011 ABC News Radio







ABC News Radio