(NEW YORK) -- United Airlines Thursday removed an ad placed at the New York City Ground Zero site after the sign generated criticism citing insensitivity.
The ad, which read, "You're going to like where we land," had been up at the site of the Sept. 11, 2001 terrorist attack since April as part of its rebranding after merging with Continental. The company released an official statement about the advertisement:
"The ad has been replaced. Our intent with the entire campaign was to let our customers know that we are bringing two great airlines together and unfortunately, the ad at this location did not deliver that message."
But New Yorkers found the ad placement (near the very spot United flight 175 hit the south tower of the World Trade Center on 9/11) to be inconsiderate.
The ad situated at the entrance of a New York subway station, was approved by the Metropolitan Transport Authority.
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