Entries in Halloween (4)


Big Bird Costumes Fly Off Shelves After First Presidential Debate

Theo Wargo/WireImage(NEW YORK) -- Last year’s hottest Halloween costume trend was the black swan, a dark feathery ballet costume intended to mimic Natalie Portman’s hit movie character.  This year, the hottest Halloween trend is a bird of a different color.

After Big Bird became part of last week’s presidential debate, Big Bird costumes are flying off the shelves.

When GOP presidential candidate Mitt Romney spoke about cutting funds for PBS during last Wednesday’s debate, he said, “I love Big Bird."  (PBS airs and partially funds Sesame Street, which is Big Bird’s home.)

Since that moment, the 7-foot bird has been a hot topic of discussion, inspiring memes, parodies and even presidential campaign videos.  It has also apparently spurred a new Halloween costume craze.

A representative from told ABC News that although its original Big Bird costume sold out before the first presidential debate, it saw a 500 percent increase in sales for the women’s “sassy Big Bird adult costume” post-debate.  The “sassy” rendition of the beloved Sesame Street character is a short, yellow-ruffled dress with orange knee-highs and pink accents.  The costume comes complete with a bird headband.

According to Costume Craze, the Big Bird costume’s counterparts -- the sassy Cookie Monster and the sassy Elmo costume -- were selling at the same rate as Big Bird pre-debate but saw no significant sales increase since Romney’s avian name drop.  The store’s representative theorized to ABC News that “the 500 percent increase must be due to Big Bird’s increased popularity post-debate.”

Brad Butler, COO of Halloween Express, has also seen a surge in Big Bird interest in the past week.  Although it has not had a notable increase in sales (it is not licensed to sell the trademarked Big Bird costume), Butler told ABC News that since the debates, it has had more than 400 searches for a Big Bird costume on its site.  The company has also seen an increase in sales of its chicken costume, which resembles the Big Bird suit, and includes the feet and yellow pants.

Costume World's CEO and founder Marilynn Wick told ABC News that Big Bird was a hit.

“We have four store locations, and all of them are selling out of the Big Bird costumes,” Wick said.

The Austin, Texas, store is doing particularly well with the costume, probably because that area is primarily Democratic, mused a company rep.

Wick said that this year’s couples costume winners were Big Bird and Obama, as a pair, and its counterpart, Big Bird and Romney “with a machine gun doing Big Bird in.”

Copyright 2012 ABC News Radio


Top Halloween Costumes: Witches, Princesses and Pumpkins

Jupiterimages/Thinkstock(NEW YORK) -- Every Halloween, people marvel at all of the new and imaginative costumes they see on their doorsteps, in parades and at parties.  And yet, when it comes right down to it, the most popular Halloween disguises each year remain witches, vampires, princesses and Batman.

Here are the National Retail Federation’s 2012 Top Costumes for adults, kids and pets with an overall price tag of $3 billion for humans and $370 million for pets:

Top Adult Costumes
1. Witch
2. Vampire
3. Pirate
4. Batman character
5. Zombie
6. Vixen
7. Princess
8. Ghost (tie)
8. Nurse (tie)
9. Cat
10. Superman

Top Children’s Costumes
1. Princess
2. Batman
3. Spiderman
4. Witch
5. Disney princess
6. Action/super Hero
7. Pirate
8. Vampire
9. Zombie
10. Ghost

Top Pet Costumes
1. Pumpkin
2. Devil
3. Hot dog
4. Cat
5. Bee
6. Dog (tie)
6. Ghost (tie)
7. Action/Super Hero
8. Witch
9. Bowties/Fancy Collars/Bandanas
10. Superman

Copyright 2012 ABC News Radio


Scary Economy Doesn’t Deter Halloween 2011 Revelers

Jupiterimages/Thinkstock(BELLEVUE, Wash.) -- Just one month left for shopping before Halloween. The economy might be scary nowadays, but a new survey reveals the average family is expected to spend some $300 on Halloween costumes, décor and celebrations this year.

A Halloween Shopping Survey released by thrift retailer Savers Inc., shows 90 percent of adults are planning to create a brand new look this season rather than repurpose old costumes.  Another 81 percent will purchase new decorations for their home.

Additional findings from the Halloween Shopping Survey:

-- Fifty-four percent of respondents planning to dress up this year will either combine new and secondhand items or make their costume by hand in order to find value.
-- On average, people dressing up for Halloween spend 61 days planning and preparing their costumes.
-- Thirteen percent of respondents plan for Halloween a year or more in advance while 20 percent wait until the last minute to decide on their costume.
-- Pet owners will spend $59 on average dressing up their pets for Halloween
-- Parents on average will spend $32 on a child’s costume.

The Halloween Shopping Survey involved 1,000 adults.

Copyright 2011 ABC News Radio


'Frightening' US Economy Not Stopping Halloween Celebrations

iStockphoto/Thinkstock(NEW YORK) -- The economy can be frightening to many, but that isn't stopping Americans from celebrating Halloween.

A new survey from the National Retail Federation finds that nearly 69 percent of consumers plan to scare up some bucks for the occasion.  That's up from last year's 64 percent and it marks a record.

"More people than ever in the survey's 10-year history are planning on celebrating Halloween.  That's everything from dressing in costume to going to haunted houses, carving a pumpkin and even dressing their pets in costume," says Kathy Grannis with the National Retail Federation.

Grannis adds that the "average person celebrating Halloween is expected to shell out about $72 on everything from candy, costumes, decorations and even greeting cards" -- a total up from $66 last year.

"For retailers who are in the business of Halloween, we are certainly expecting business to be booming," she says.

Copyright 2011 ABC News Radio

ABC News Radio