(NEW YORK) -- A new hotel will open in Harlem, New York in a few days, making it the first new major hotel to open in the neighborhood in more than 40 years. The Aloft boutique hotel will be located just around the corner from the famed Apollo Theater, and is billed as edgier and hipper than most hotels.
For travelers, the hotel offers a new, modern space at 10 to 15 percent cheaper prices than comparable midtown hotels.
"This place is vibrant; lots of things going on," Aloft's general manager, Daniel Fevre, told ABC News while standing outside the Apollo.
Aloft is Starwood Hotels' relatively new affordable, but chic, chain. There is a pool table near the lobby bar, and music is pumped through the first floor and the outdoor courtyard. Bright colors are everywhere, and the hotel tries to be whimsical with names and services. For instance, there is no housekeeping, just "refresh."
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