(WASHINGTON) – Americans would likely support a measure to stop advertisers from tracking their movement online, according to a new USA Today/Gallup poll.
The poll found that 67 percent of Americans are opposed to advertisers using their browsing history to tailor ads that match their interests. Sixty-one percent of those polled considered the tactics an invasion of privacy that is not justified by the ad money the practice brings in to keep sites free to visit.
The results show that Americans would be likely to support a bill similar to the one under consideration by the Federal Trade Commission that would allow Internet users to opt out of being tracked.
The measure could also let users allow certain advertisers that interest them to track their moves, while blocking those advertisers who do not.
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