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Entries in Jason Wu (5)

Tuesday
Feb142012

Michelle Obama Wears a Jason Wu for Target Dress

Alex Wong/Getty Images/Target(OCOEE, Fla.) -- Designer Jason Wu’s line for Target sold out hours after it went on sale online, but it looks as if Michelle Obama managed to snag one of the coveted dresses from the collection.

The first lady sported the Sleeveless Chiffon Dress in Navy Floral, which retails for $39.99, over the weekend during a tour for her “Let’s Move” campaign in Florida.

The first lady wore the dress to dinner at the Halls family’s Ocoee, Fla., home, accessorizing it with a bright blue cardigan and trading the gold belt for a red one of her own.

The first lady has been known to mix high-priced designer items from designers such as Wu, Lanvin and Isabela Toledo, with pieces from retailers like J. Crew.

Wu’s Capsule Collection for Target includes delicate dresses and tops, pleated skirts, scarves, handbags and clutches, all for $60 or less. Items from Wu’s regular line can cost $5,000 in luxury department stores.

The young designer has Michelle Obama to thank for putting him on the map. The first lady famously wore Wu’s white, one-shoulder silk chiffon dress to President Obama’s 2009 inaugural ball, catapulting the designer into the national spotlight. That dress is now on display at the Smithsonian’s National Museum of American History in Washington, D.C.

Since then, the first lady has continued to wear Wu’s designs, notably a magenta dress on the March 2009 cover of Vogue, and a Wu dress and cardigan to an event with the G20 spouses in April 2009.

The first lady is also a fan of Target. She was seen at suburban Virginia Target in September, where she reportedly bought food and toys for first pooch Bo.

Copyright 2012 ABC News Radio

Monday
Feb062012

Jason Wu for Target Apparel Sells Out in Hours

Marc Stamas/Getty Images(MINNEAPOLIS) -- Mere hours after Target released designer Jason Wu’s limited-edition collection in-store and online Sunday, the fashion line was sold out.

“The collection became available shortly after midnight online, and was sold out within a few hours,” said Joshua Thomas, a spokesman for Target. “The feedback from consumers has been overwhelming positive. …Jason Wu is a fashion darling and his collection is very wearable by a variety of body types and styles.”

Thomas added that out of the 1,800 Target stores nationwide, 1,200 of those stores carried Wu’s collection and many were, “sold out or running low.”

Shoppers in some locations waited hours before the stores opened to get a chance to buy the apparel, while others raced to several stores only to find empty racks.

Target launched Wu’s Capsule Collection with clothing items priced at $60 or less. This follows the mass retailer’s enormous success with getting other high-fashion designers, most recently Missoni, on board to offer affordable collections to the masses.

Wu famously designed the white evening gown First Lady Michelle Obama wore to the presidential inaugural ball in 2009. The gown is now on display in a Smithsonian museum in Washington, D.C.

His Target collection is made up of 53 pieces including dresses, skirts, tops, short, bags, and scarves. Apparel ranges from $19.99 to $59.99 and accessories are $19.99 to $49.99. Luxury department stores sell Jason Wu pieces that can retail for upwards of $3,000.

While some items are still available on Target’s website, Thomas said items from Wu’s clothing line would not be restocked. Products will continue to trickle through stores and online as shipments are either delayed or people return items, he said.

Copyright 2012 ABC News Radio

Sunday
Feb052012

Jason Wu to 'Target' Fashion for the Masses

Tim Boyle/Bloomberg via Getty Images(NEW YORK) -- While football fans are gearing up for the Super Bowl, fashion fans may be heading to Target Sunday, where designer Jason Wu is unveiling an affordable Parisian-inspired line that features delicate blouses, pleated skirts, handbags and clutches.

While luxury department stores can sell Jason Wu items for almost $5000, Target is selling almost 60 items, including women’s clothing and accessories, for under $60.

The collection became available Sunday morning, and already many of the items are sold out online.

According to a Target news release, “the collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.”

First Lady Michelle Obama and actress Blake Lively are fans of Wu’s designs.

“His lines are so beautiful. He’s so classic and elegant and really timeless. He has such iconic shapes,” said Lively.

Actress Chlore Moretz was among Wu’s celebrity pals who stopped by the launch party at Skylight SOHO in New York.

“I do shop at Target. Duh! Tar-zhay. That’s what happens. What’s up. That little dog sells me every time,” said Moretz.

“I just think it’s awesome it’s going to be affordable. So I’m re-naming Super Bowl Sunday ‘Jason Wu for Target Day,’” said actress Emily Rossum, who attended the launch party dressed in pieces from Wu’s Target collection.

Copyright 2012 ABC News Radio

Tuesday
Jan312012

Jason Wu for Target to Hit Stores on Sunday

Tim Boyle/Bloomberg via Getty Images(NEW YORK) -- Target will launch its latest limited-edition designer collection from Michelle Obama favorite Jason Wu on Sunday. Wu famously designed the white evening gown that the first lady wore to the presidential inaugural ball in 2009.

The collection is made up of 53 pieces including dresses, skirts, tops, short, bags and scarves. Wu said it is inspired by the idea of an American girl in Paris. Apparel ranges from $19.99 to $59.99, and accessories are $19.99 to $49.99. Luxury department stores sell Jason Wu pieces that can retail for upwards of $3,000.

The collection features floral patterns, fitted silhouettes and blacks and whites paired with bold colors for the spring.  The collection’s exclusive muse, according to Target, is an illustrated black cat named Milu that appears on a T-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.

“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic,” Wu said in a statement. “As with my main collection, special attention has been considered into every detail and I can’t wait to see girls wearing and enjoying the collection.”

The collection will be available from Feb. 5 to March 6, or as long as supplies last.

A number of the pieces have already shown up on eBay after last week’s launch party and pre-sale event. Some are being sold for double or triple their store prices.

Target’s most recent high-fashion collaboration was with Missoni, which caused a frenzy both in stores  and online. The store’s website crashed the day the collection went on sale and items sold out almost instantly, causing a great deal of customer backlash.

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Copyright 2012 ABC News Radio

Monday
Oct032011

Jason Wu Next Designer ‘Target’ for Retail Giant

Mike Coppola/Getty Images for Mercedes-Benz Fashion Week(MINNEAPOLIS) -- Attention, Target shoppers: Of-the-moment designer and first lady Michelle Obama’s favorite, Jason Wu, is next in line to take on the design-for-the-masses entrepreneurial model, Target announced Monday.

The news was teased on Twitter Sunday night by @TargetStyle and confirmed Monday by the chain in a YouTube video.

“The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” Wu told Women’s Wear Daily.

The young designer broke into the national spotlight nearly three years ago when Michelle Obama wore one of his original designs at the 2009 inaugural ball.

He has remained a favorite of the first lady, who was spotted shopping in a suburban Virginia Target last month.

The first lady was said to have picked up food and toys for first pooch Bo on that trip, but come February, she might also use a Target trip to stock up on Wu-designed clothes and handbags.

Judging by the reaction from the chain’s last collaboration with an A-list fashion house, the Missoni for Target line, shoppers may want to line up now for Wu’s Feb. 5 launch.

The Missoni launch proved that even a retail giant like Target can be overwhelmed by fashion-hungry, discount-seeking fashionistas.

Lines stretched out the doors of Target stores across the country ahead of the Missoni launch, making store aisles quickly bare of the line’s signature, striped clothing and home goods.

The Target.com website was also down for hours after shoppers flooded the site to purchase what they couldn’t find in-store. Meanwhile, the savviest of savvy shoppers posted their Missoni for Target purchases on eBay, listing them for hundreds of dollars more than the Target price.

Target has yet to announce the exact details of Wu’s launch, and how they plan to avoid a similar fate.

Copyright 2011 ABC News Radio







ABC News Radio