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Entries in Jeremy Lin (3)

Monday
Feb272012

Ben & Jerry’s Apologizes for Jeremy Lin-Inspired Ice Cream Flavor

Mike Ehrmann/Jamie McCarthy/Getty Images for Ben & Jerry's(BOSTON) -- Ben & Jerry’s has tweeted an apology to anyone who was offended by its new limited-edition Taste the Lin-Sanity frozen yogurt flavor.

The company tweeted, “On behalf of Ben & Jerry’s Boston Scoop Shops, we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities, and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance, we offer our sincere apologies.”

Exclusively sold at the company’s Harvard Square location in Cambridge, Mass., Taste the Lin-Sanity contained vanilla frozen yogurt, lychee honey swirls and fortune-cookie pieces.

The Boston Globe reported that the fortune-cookie pieces were replaced by waffle cones after some customers protested that the fortune-cookie pieces perpetuated an Asian stereotype, while others complained the cookies were too soggy.  The lychee element, a fruit from Southeast Asia, also caused an uproar as arguments raged that Lin was not from Asia but Northern California.

The Asian American Journalist’s Association expressed disapproval of Lin’s media coverage in this statement: “Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery? In the majority of news coverage, the answer will be no.”

“The flavor was a one-time batch and is not an official company flavor,” said Ben & Jerry’s spokeswoman Liz Stewart.

Unfortunately, those hoping to try Taste the Lin-Sanity have missed their opportunity: “It is sold out now,” Stewart said.

Copyright 2012 ABC News Radio

Saturday
Feb252012

Ben & Jerry’s Launches Jeremy Lin-Inspired Ice Cream Flavor

Jamie McCarthy/Getty Images for Ben & Jerry's(NEW YORK) -- The Linsanity craze that has dominated nearly every sports headline in the past few weeks is now covering select ice cream cartons.

The Chicago Tribune reports that “Taste the Lin-Sanity” is the latest flavor to be launched from the Vermont-based ice cream company Ben & Jerry's.

The new superstar-inspired  flavor features vanilla frozen yogurt and lychee honey swirls.

The flavor is currently available for limited release in Boston only.

Copyright 2012 ABC News Radio

Wednesday
Feb152012

Jeremy Lin: Basketball Star and Business Sensation

Jonathan Newton/The Washington Post(NEW YORK) -- Jeremy Lin is no longer just a basketball sensation. The New York Knicks star also has become a global business phenomenon.

Thanks to Lin's fairy tale February, ratings of Knicks' television broadcasts have soared 70 percent, and the publicly traded stock of Madison Square Garden has hit a 52-week high. Lin's T-shirt is now the No. 1 seller on NBA.com, and arenas around the NBA are selling out tickets to Knicks games.

That is just the beginning. Nike will soon roll out a new promotional campaign built around Lin, industry sources say – the first of what is expected to be a parade of endorsements built around the 23-year-old point guard.

Estimates of Lin's economic impact begin at tens of millions of dollars, and reach into the hundreds of millions of dollars, especially if he continues to perform at a high level.

"This hurricane of 'Linsanity' has swept across not just the fans of the NBA, but also across the nation, and to a significant degree, it has engulfed China and parts of Asia as well," said Marc Ganis, president and founder of SportsCorp, a Chicago-based sports business consulting firm. "I don't believe we have ever seen anything like it."

The Lin legend reached a new level Tuesday night when he drained a three-point shot with less than a second to go to lift the Knicks to a come-from behind 90-87 victory over the Raptors in Toronto.

It was the Knicks' sixth straight victory – all led by Lin, who barely played until desperate coach Mike D'Antoni summoned him from the bench 11 days ago against the New Jersey Nets.

Lin, the first Taiwanese-American to play in the NBA, has scored more than 20 points in each of the six games he's played, including 38 against Kobe Bryant and the Los Angeles Lakers last Friday night. Heady stuff for a player who was not offered a scholarship coming out of high school, went undrafted after graduating from Harvard, was cut by two NBA teams and was close to being cut by the Knicks. Lin demonstrated his business appeal Tuesday night in Toronto where the Raptors used his visit to hold an "Asian Heritage Night" and enjoyed a rare sell out.

Ganis said the NBA "will be the big winner here," estimating his success will be worth from $10 million to $20 million a year for the league.

The league's Asian television partners already are adding Knicks games to their broadcast schedules. Sales of NBA merchandise are likely to surge across Asia, and the league likely will pick up new sponsors, Ganis said.

Beyond the tangible value to the Knicks, the NBA, apparel manufacturers like Nike and assorted sponsors, Linsanity also means important revenue for a host of small businesses, from sporting goods stores to Chinese restaurants holding Lin viewing parties. Even companies making knockoff apparel are likely to see a windfall.

Copyright 2012 ABC News Radio







ABC News Radio