(NEW YORK) -- One day after the clothier offered to pay Jersey Shore star Mike "The Situation" Sorrentino to not wear its apparel, Abercrombie & Fitch's stock dipped nearly eight percent.
That fact didn't escape Sorrentino, who tweeted a link to an online story about Wednesday's stock drop and wrote, "Looks like Abercrombie got themself [sic] into a Situation!"
It's worth noting that the stock drop probably had more to do with Abercrombie & Fitch's second-quarter earnings report, which was announced earlier in the day, than with its proposal to The Situation, who hasn't publicly stated whether he's considering the offer.
Abercrombie & Fitch issued the offer to Sorrentino and his Jersey Shore co-stars on Tuesday, claiming that any association between The Situation and its clothes "is contrary to the aspirational nature of our brand."
MTV, which airs the show, reportedly has responded by calling the proposed deal a "clever PR stunt."
The cable network said, "We'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television."
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