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Entries in Jersey Shore (2)

Thursday
Aug182011

Abercrombie & Fitch's Stock Drops After Request to 'Jersey Shore' Stars

Justin Sullivan/Getty Images(NEW YORK) -- One day after the clothier offered to pay Jersey Shore star Mike "The Situation" Sorrentino to not wear its apparel, Abercrombie & Fitch's stock dipped nearly eight percent.

That fact didn't escape Sorrentino, who tweeted a link to an online story about Wednesday's stock drop and wrote, "Looks like Abercrombie got themself [sic] into a Situation!"

It's worth noting that the stock drop probably had more to do with Abercrombie & Fitch's second-quarter earnings report, which was announced earlier in the day, than with its proposal to The Situation, who hasn't publicly stated whether he's considering the offer.

Abercrombie & Fitch issued the offer to Sorrentino and his Jersey Shore co-stars on Tuesday, claiming that any association between The Situation and its clothes "is contrary to the aspirational nature of our brand."

MTV, which airs the show, reportedly has responded by calling the proposed deal a "clever PR stunt."

The cable network said, "We'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television."

Copyright 2011 ABC News Radio

Wednesday
Aug172011

Abercrombie & Fitch Offers 'The Situation' Money to Stop Wearing Its Clothes

Justin Sullivan/Getty Images(NEW ALBANY, Ohio) -- Here's an unusual situation.  Abercrombie & Fitch wants to pay Jersey Shore star Mike "The Situation" Sorrentino to not wear its apparel.

The clothing retailer wants to keep its distance from "The Sitch," who wore a pair of Abercrombie & Fitch sweatpants in the most recent episode of the hit MTV series.

According to The Wall Street Journal, Abercrombie & Fitch said in a statement released Tuesday, "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."

The company didn't disclose how much it's offering The Situation, describing the amount only as a "substantial payment."  His Jersey Shore co-stars have been extended similar offers.

Ironically, Abercrombie & Fitch has parodied, and profited from, The Situation's popularity by selling a T-shirt with the phrase "The Fitchuation" printed on it.

Copyright 2011 ABC News Radio







ABC News Radio