SEARCH

Entries in Jerseys (3)

Wednesday
Nov282012

LeBron, New York Knicks Top NBA Jersey Sales

Mike Ehrmann/Getty Images(NEW YORK) -- Reigning MVP LeBron James has the best-selling jersey in the NBA, and the New York Knicks rank first in team sales for the first time in nearly a decade.

The rankings, which cover sales at the NBA’s website and flagship store dating back to April, reflect a surge in popularity for James, the Miami Heat superstar who gained notoriety for leaving the Cleveland Cavaliers in 2010.

James edged past Derrick Rose, the Chicago Bulls point guard and previous jersey king.  Rose sank to fifth on the list, trailing Kevin Durant (No. 2), Kobe Bryant (No. 3), and Carmelo Anthony (No. 4).

Anthony’s New York Knicks are currently tied for first place in the Atlantic Division, but stand alone in the bi-annual sales survey.  They beat out the current NBA champions, the Miami Heat (No. 2), the Los Angeles Lakers (No. 3), and the Chicago Bulls (No. 4).  The Knicks last led NBA apparel rankings in 2004.

The Knicks’ success surely isn’t lost on Jeremy Lin.  The former point guard, who now plays with the Houston Rockets, saw his name fall to 15th on the list.

The rankings were released after Cyber Monday, in which the NBA reported its highest online sales ever.

Copyright 2012 ABC News Radio

Friday
Jul202012

Sponsorship Ads to Appear on NBA Jerseys

Patrick McDermott/Getty Images(LAS VEGAS) -- The NBA Thursday became the first of the four major U.S. sports leagues to allow sponsor
labels to be displayed on team uniforms.

On Thursday night, NBA officials announced after their Board of Governors meeting its tentative approval for small advertisement patches to appear on team jerseys beginning with the 2013-14 season, Advertising Age reports. Board members will vote formally on the jersey ads at the next board meeting in September.

The ads will appear as 2.5-by-2.5-inch patches in the upper left shoulder area on the front of the jerseys, according to Bloomberg Businessweek.  Adam Silver, NBA Deputy Commissioner told reporters Thursday at a press conference that guidelines for the ads will likely be in place at the commencement of next season, and that the ads will also appear on jerseys sold in stores.

The league expects the jersey ads across its 30 teams to generate $100 million per season, Silver said, according to Ad Age.

Copyright 2012 ABC News Radio

Tuesday
Oct052010

Coming Soon: Sponsor Names on Pro Sports Jerseys?

Photo Courtesy -- Getty Images(NEW YORK) -- American sports fans may soon see sponsor names appearing on team jerseys, according to AdAge.com. 

The 20 English Premier League soccer teams generated $155 million by selling ad space on their jerseys as reported by Sports Illustrated, causing the four major American sports leagues and its corporate partners to consider and even debate the idea of sponsor patches on team uniforms.

Mark Cuban, owner of the National Basketball Association's Dallas Mavericks, told Advertising Age, "It's definitely on the horizon.  I think it's more an issue of 'how much' rather than 'if' [it happens]."

The National Football League currently allows for teams to sell advertising on practice jerseys, with more than half of the 32 franchises taking advantage of the opportunity.  However, NFL spokesman Brian McCarthy told Ad Age the league has no plans to allow sponsor patches on game jerseys, despite being approached by major companies who say that "NFL jerseys represent the most valuable real estate in sports."

While a National Hockey League spokesman chose not to comment, Major League Baseball is perhaps the most opposed to selling sponsorship.  According to an email sent to Ad Age, an MLB spokesman wrote, "Baseball has a longstanding policy of not allowing corporate advertising on our uniforms for non-international competitions. We are continuing to monitor what appears to be an increase in the trend that places non-manufacturer corporate marks on uniforms."

Copyright 2010 ABC News Radio








ABC News Radio