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Toyota Reports Drop in December Sales

Photo Courtesy - Getty Images(TORRANCE, Calif.) – Toyota Motor Company has reported a drop in December 2010 sales compared to December 2009, although yearly figures remained constant.

Toyota reported the sale of 177,488 units in December, a daily selling rate drop of two percent from the same period in 2009. Sales in the Toyota division were down 2.4 percent in December, while sales in the Lexus division remained consistent with December 2009 figures. 

Despite stagnant figures, Toyota celebrated several automotive achievements in 2010.

“Thanks to our customers’ enduring confidence in the quality and reliability of our vehicles, Toyota remained the best-selling retail brand for the third consecutive year, Camry was again the best-selling car in America for the ninth straight year and Lexus retained its place as the best-selling luxury brand for the eleventh year in a row,” said Don Esmond, senior vice president of automotive operations for Toyota. “We are truly grateful for the strong loyalty our customers showed the Toyota brand in 2010, and we look forward to a successful year in 2011.”

Overall in 2010, the company reported annual sales of 1,763,595 vehicles, which remained relatively unchanged from 2009.
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