Entries in Logo (4)


Starbucks Objects to Chicago Dog Day Care's Logo

Courtesy Andrea McCarthy-Grzybek(CHICAGO) -- Coffee giant Starbucks is in a dogfight with Starbarks, a fledgling canine day care center outside of Chicago, over its name and logo's resemblance to the java chain's trademark emblem.

Andrea McCarthy-Grzybek, 46, who co-owns the doggie day care in Algonquin, Ill., with her husband Al, 44, said she'll change their business name and logo if she's pushed, but can't afford to pursue the case further in court.

In April, only a month after Starbarks' grand opening, she received a cease and desist letter from Starbucks, demanding they alter all similar aspects of their business -- name, logo and color -- or face legal action.

Although she has several new names in mind, McCarthy-Grzybek hopes she won't have to use any of them. For financial reasons, she said it would be a much bigger burden to change the name rather than just the sign, having already spent nearly $2,000 in legal fees.

"I never said it [Starbarks] was a play on the [Starbucks] name, ever," she said.  "We have a dog business -- I think it's a catchy name because for our place, it means the stars are the dogs -- that's all I meant by it."

After consulting with lawyers who believed they could win the case if they chose to fight the coffee chain in court, McCarthy-Grzybek decided against it.

"The risk of not winning is scary," she said.  "Then you'd have to pay the coffee giant's lawyers, and that could be one lawyer or it could be a hundred lawyers.  It's crazy; I'd never do anything like that."

Since then, business at Starbarks has remained unchanged.  In response to the controversy, a banner was erected outside the daycare reading "The coffee giant wants us to change our name and logo.  Voice your opinion on Facebook."

Their page has received mixed comments.  One user said copyright infringement was evident, while another claimed this was just another case of "bullying small businesses."  The banner will be taken down after three months in accordance with local regulations, but McCarthy-Grzybek said Starbucks has already called a few times requesting they take it down sooner.

Zack Hutson, a spokesperson for Starbucks, said they have a "legal obligation to protect our intellectual property," adding that if the Starbucks trademark isn't protected from infringement, the company risks losing their exclusive rights to it.

"We've made significant investments over the past 41 years to protect our trade," he said.  "As a responsible trademark owner, we must take the necessary steps to protect it."

Hutson added that they prefer to resolve trademark disputes "informally and amicably" and that they hope to achieve that in this case.

Copyright 2012 ABC News Radio


Microsoft Uses New Logo for First Time in 25 Years

Microsoft introduced this new logo in August 2012. (Microsoft)(REDMOND, Wash.) -- Microsoft has spent the summer making announcements that represent a break from tradition, especially in terms of software design. (See Office 2013, Windows Phone 8,, Bing, and the Windows 8 Surface tablets.) On Thursday the company moved even farther away from the old Microsoft with a brand-new company logo.

According to the company's blog, it has been 25 years since the logo has been changed.

"This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs," Microsoft General Manager of Brand Strategy, Jeff Hansen, said in the post.

Gone is the wavy Windows logo and italicized font. Now there's a square, made up of smaller colored squares, like a Rubik's Cube of sorts. The square will find its way into other Microsoft brand logos, including Microsoft Office.

Microsoft has begun to use boxes or tiles across its product line, including its Windows Phone and Windows 8 operating systems. The clean design was once referred to by Microsoft as its Metro UI. Earlier this month Microsoft began referring to the design as its "Modern UI design."

Microsoft will release its Windows 8 operating system for tablets, laptops and desktops on Oct. 26. The new version of its webmail,, was released late last month. The next version of its Windows Phone 8 operating system is expected to debut this fall as well.

Copyright 2012 ABC News Radio


Apple Logo Re-Imagined to Pay Tribute to Steve Jobs

Johnathan Mak(HONG KONG) -- A visual tribute to Steve Jobs has re-imagined the classic Apple logo with Jobs’ silhouette as the bite in the Apple.  The image’s caption simply reads, “Thanks, Steve.”

The artist is 19-year-old Jonathan Mak, a self-described designer, photographer and philosopher living in Hong Kong.

The image has gone viral, making its way through Facebook and the blogosphere.  The artist’s website has nearly 700 comments from supporters around the world.

“Clearly inspired…watching this make its way around the world at the speed of light,” wrote DanielleA on the website.  “Touching the lives of many in the blink of an eye.”

Many of the comments express big ideas for the image.  Dozens of people wrote that they’d like to see Apple change the logo to this tribute.  Others want to buy print and t-shirts with the image.  One person said they’d like to get a tattoo of it.

“A more poignant image could not have been made,” wrote AdamIrennie.  “Well done Jonathan, an awesome tribute to an awesome mind.”

Copyright 2011 ABC News Radio


Gap Listens to Customers: Bring Back the Blue Box

Photo Courtesy - Getty Images(NEW YORK) -- Marka Hansen, president of Gap Brand North America, announced Monday that the popular clothing company would change its logo back to its iconic blue box just one week after introducing a new, modern logo on its website,

After the new logo's reveal, Gap consumers spoke out against the change on blogs, message boards and the company's Facebook fan page.  Last Friday, Hansen responded to the complaints on The Huffington Post, explaining Gap, Inc.'s decision to update the logo after more than 20 years. 

"Our brand and our clothes are changing and rethinking our logo is part of aligning with that," she wrote.  Hansen later added, "We chose this design as it's more contemporary and current.  It honors our heritage through the blue box while taking it forward."

However, after allowing fans to share their feedback about the change on Gap's Facebook page, Hansen announced the new logo's recall.

"Last week we moved to address the feedback and began exploring how we could tap into all the the passion.  Ultimately, we've learned just how much energy there is around our brand.  All roads are leading us back to the blue box, so we've made the decision not to use the new logo on any further," Hansen said in a statement.

Gap, Inc. plans to bring the classic logo back across all channels.

Copyright 2010 ABC News Radio

ABC News Radio