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Thursday
Oct132011

MapQuest Integrates Rankings of Local Attractions

Digital Vision/Thinkstock(DENVER) -- After 15 years of providing users with the best route between two points, MapQuest now ranks neighborhoods according to such lifestyle criteria as restaurants, bars, shopping and services.

Facing increased competition from Google Maps and Yahoo Maps, the AOL-owned company Thursday launched MapQuest Vibe, or MqVibe, in beta mode. Using algorithms that take into account user votes, searches on MapQuest and cartographic data, MqVibe ranks neighborhoods and local attractions in real time.

The site creates a list of a neighborhood's most popular attractions, including cafes, movie theaters and salons, and then lets users change MapQuest’s rankings by giving each listing a thumbs up or thumbs down vote. Reaching into 27,000 U.S. cities, MapQuest Vibe covers more than 50,000 neighborhoods.  

While the MapQuest Vibe went live Thursday, the iPhone application is not due for a few more weeks.

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