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Monday
Oct112010

Gap Listens to Customers: Bring Back the Blue Box

Photo Courtesy - Getty Images(NEW YORK) -- Marka Hansen, president of Gap Brand North America, announced Monday that the popular clothing company would change its logo back to its iconic blue box just one week after introducing a new, modern logo on its website, gap.com.

After the new logo's reveal, Gap consumers spoke out against the change on blogs, message boards and the company's Facebook fan page.  Last Friday, Hansen responded to the complaints on The Huffington Post, explaining Gap, Inc.'s decision to update the logo after more than 20 years. 

"Our brand and our clothes are changing and rethinking our logo is part of aligning with that," she wrote.  Hansen later added, "We chose this design as it's more contemporary and current.  It honors our heritage through the blue box while taking it forward."

However, after allowing fans to share their feedback about the change on Gap's Facebook page, Hansen announced the new logo's recall.

"Last week we moved to address the feedback and began exploring how we could tap into all the the passion.  Ultimately, we've learned just how much energy there is around our brand.  All roads are leading us back to the blue box, so we've made the decision not to use the new logo on gap.com any further," Hansen said in a statement.

Gap, Inc. plans to bring the classic logo back across all channels.

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