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Entries in Mattel (4)

Tuesday
Apr102012

Barbie's New 'I Can Be…President' Campaign

Mattel(NEW YORK) -- Unsatisfied with the current lineup of presidential candidates? You may be in luck. There's a third-party candidate who recently announced her "glam-paign."

She's backed by the non-partisan organization the White House Project. She's not a Washington insider, but she does have plenty of name recognition.

Who is this latest challenger for the White House? It's Barbie, of course.

The much-loved doll has launched her "I Can Be…President" campaign, the nominee of her own "B Party."

While some may criticize Barbie for her lack of consistency -- she has changed careers over 130 times in her 53 years (and for many other things -- from her choice of clothing to her unrealistic figure), she has very loyal fans, which no doubt will help her garner significant support for her candidacy.

The presidential doll comes complete with a pink skirt suit with patriotically-colored trim, designed by Chris Benz, who also has dressed first lady Michelle Obama.

This isn't Barbie's inaugural run for president. She made her first bid for the presidency in 1992, and ran again in 2000 -- well before Hillary Clinton began her historic campaign in 2008.

The presidential doll comes in several versions -- there are black, white, Hispanic, and Asian dolls, which has some wondering if there will be a B Party primary to determine one candidate before the start of the general election.

Now that Barbie has declared her candidacy, it is apparently high time she stand on her own two feet. And she is now doing just that; one of the features of her new outfit is her office wedge heels that allow her to stand freely on any flat surface -- a first for Barbie. The high heels that have accompanied her previous outfits did not allow for independent standing.

Barbie even has a Tumblr to serve as the B Party "Glam-Paign" headquarters.

Presidential hopeful Barbie is meant to serve as a role model for girls and encourage them to dream big dreams. The White House Project, a non-partisan, non-governmental organization that "ignites the leadership of women in business and politics," according to its website, collaborated with Barbie's manufacturer, Mattel, in creating the doll.

Though Barbie officially announced her campaign last Thursday, the doll will hit store shelves by August, just in time for the kick off of the real general election season.

Copyright 2012 ABC News Radio

Monday
Apr092012

"The Hunger Games" Katniss Barbie Doll Revealed

Mattel, Inc.(NEW YORK) -- Hunger Games fans waiting to see what a Katniss Barbie doll would look like now have their answer.

Entertainment Weekly has the first picture of the special collection doll inspired by Katniss, the 16-year-old heroine of the Hunger Games books and movie phenomenon.

Katniss Barbie is makeup free with a single braid and decked out in boots, a black-and-orange jacket, trademark mockingjay pin, along with her bow and arrow favored by the  lead character of the wildly popular book trilogy and movie.

Since its 2008 release, the Hunger Games book trilogy by author Suzanne Collins has sold more than 11 million copies, and has been published in 47 foreign-language editions.  The Hunger Games movie has stayed atop the box office for three consecutive weeks after its $155 million opening last month, and has now passed the $300 million mark in total revenue.

Pre-orders for the Katniss Barbie opened Monday at Barbiecollector.com, according to Mattel, the toy maker behind the doll.  The special collection doll will be widely available in stores in August, the company said.

The Katniss Barbie is the latest product in a line of merchandise being produced at breakneck speed to capitalize on the wildly popular franchise.  Fans can also purchase Hunger Games-themed nail polish, cookbooks, posters, clothes and even a workout class at some health clubs.

Mattel describes the doll as “created specifically for the adult collector.”

Copyright 2012 ABC News Radio

Thursday
Jan122012

Barbie Dolls to Undergo Bald Makeover?

STAN HONDA/AFP/Getty Images(NEW YORK) -- Barbie could be in store for one of its biggest makeovers yet since Mattel first introduced the doll in 1959.

In sympathy with young cancer patients who lose their hair due to chemotherapy treatments, a growing number of Facebook users are imploring Mattel to come up with a bald Barbie doll.

The idea was the brainchild of Los Angeles resident Rebecca Sypin and three other women who created a Facebook page to convinced the toymaker to introduce a doll with which Sypin's 12-year-old leukemia patient daughter can identify.

[CLICK HERE TO SEE THE FACEBOOK PAGE]

As of Thursday morning, the page has generated over 30,000 "likes" and scores of comments, mostly all positive.

However, Mattel hasn't moved on the matter, claiming that policy restrictions prevents the company from considering outside requests.  But there could be room for compromise since Mattel did actually produce a custom-made bald Barbie for a four-year-old with cancer.

Copyright 2012 ABC News Radio

Thursday
Apr212011

Bratz Doll Beef: Mattel Ordered to Pay $88.5 Million

PRNewsFoto/MGA Entertainment(SANTA ANA, Calif.) -- A jury has ruled in favor of MGA Entertainment Inc. in a battle against toymaker Mattel Inc. for ownership rights to the lucrative Bratz doll franchise.

The jury announced its decision Thursday after eight days of deliberations and a long court battle between the two California-based companies. Mattel must now pay its rival at least $88.5 million, the jury said, according to the Los Angeles Times.

Their ruling comes as a reversal to the one issued in 2008, when a jury sided with Mattel. MGA was at the time forced to cease production and distribution of the dolls.

Mattel has long said that toy designer Carter Bryant came up with the idea for the Bratz dolls while working for them in 1999, and then breached his contract when he took the idea to MGA.

Copyright 2011 ABC News Radio







ABC News Radio