(NEW YORK) -- While it may seem as if the new year is only bringing more cold and snow in most areas of the country, Jan. 1 is the closest thing to Black Friday the gym industry has. While about 60 percent of gym memberships go unused, according to some estimates, those ready to act on those fitness resolutions will find deals aplenty.
Now is the best time to find a gym deal, says Michele Foley, associate editor with FitSugar.com. But before you sign on for a gym membership, Dave Reiseman, vice president of communications, Gold's Gym International, has some advice.
Reiseman says you should always ask if there is flexibility on the enrollment fee. Almost every gym charges both an enrollment fee and regular monthly dues. Many gyms may be willing to negotiate and give you a significant discount on the enrollment fee.
Also, says Reiseman, try before you buy. All gyms should offer you a free trial pass, which allows you to make sure the amenities, classes and atmosphere are as advertised and right for you.
Try to pay for a full year upfront says Reiseman, as most gyms discount your membership if you pay all at once.
And don't forget the role your company can play in keeping you fit, says Reiseman. Ask your human resources representative if your company offers any discounts on gym memberships. If it doesn't, look into setting up a corporate account yourself through HR. Most gyms have corporate wellness programs, which could mean big savings on your enrollment fee and your dues.
Also consider joining with a family member, says Reiseman, as most gyms have household add-on specials. Or refer a friend, as most gyms will reward you with free membership time, or even cash, for referring a friend.
Copyright 2010 ABC News Radio