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Thursday
Apr212011

Bratz Doll Beef: Mattel Ordered to Pay $88.5 Million

PRNewsFoto/MGA Entertainment(SANTA ANA, Calif.) -- A jury has ruled in favor of MGA Entertainment Inc. in a battle against toymaker Mattel Inc. for ownership rights to the lucrative Bratz doll franchise.

The jury announced its decision Thursday after eight days of deliberations and a long court battle between the two California-based companies. Mattel must now pay its rival at least $88.5 million, the jury said, according to the Los Angeles Times.

Their ruling comes as a reversal to the one issued in 2008, when a jury sided with Mattel. MGA was at the time forced to cease production and distribution of the dolls.

Mattel has long said that toy designer Carter Bryant came up with the idea for the Bratz dolls while working for them in 1999, and then breached his contract when he took the idea to MGA.

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