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Entries in Mr. Goodwrench (1)

Tuesday
Nov092010

Goodbye, Mr. Goodwrench: GM to Retire Iconic Service Brand

Photo Courtesy - GM/YouTube(DETROIT) -- General Motors is putting Mr. Goodwrench out to pasture.

The iconic auto repair brand will be replaced early next year as GM and the American auto industry continue to rebuild.

General Motors is replacing its Goodwrench service with more specific labels such as Chevrolet Certified Service, Buick Certified Service, GMC Certified Service and Cadillac Certified Service.

“Our number one priority is providing a world-class ownership experience that creates positive long-lasting relationships with our customers,” said Steve Hill, vice president and general manager, GM Customer Care and Aftersales.

The automaker says it plans to retire the Goodwrench name effective Feb. 1, 2011.

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