Entries in Networks (2)


Sex, Alcohol and Showers: What Would You Give Up for the Internet?

John Foxx/Thinkstock(BOSTON) -- Just what would you give up if the Internet was taken away from you? For some, sex, alcohol, showers and chocolate are on the list, according to a report by the Boston Consulting Group.

The study, which is focused on the importance of the Internet on the economy, predicts that by 2016 the Internet will account for 5.2 percent of GDP for G-20 countries. However, it’s the supporting facts that show how dependent consumers are on the Internet.

The researchers found that 21 percent of Americans would give up sex for Internet connectivity. Seventy-three percent would give up alcohol, 69 percent would give up coffee, and 77 percent would sacrifice chocolate rather than give up the Internet for the year.

Interestingly, U.S. consumers also perceive the cost of the Internet to be $3,000 a year, even though most spend only $472 on applications and services.

The Boston Consulting Group provides information about all G-20 countries in its report and interviewed 1,000 users in each location.

Copyright 2012 ABC News Radio


Media and Ad Executives Eye Baby Boomers

Brand X Pictures/Thinkstock(NEW YORK) -- Television executives are shifting their attention to the marginalized TV viewers aged 55 and above. According to a New York Times article, baby boomers are financially more stable with a lower unemployment rate than their younger counterparts.

Advertisers and media leaders began catering to the baby boomers in the 1960s and continued the trend of focusing on younger viewers in the age range of 18 to 54. Over the years, however, shows featuring older cast members have proved competitive and forced the shift of advertising dollars to this more lucrative market.

According to The New York Times, the Bureau of Labor Statistics shows people aged from 45 to 64 earn average median weekly earnings of over $800 while those aged 20 to 24 earned just over half that at $454.

Copyright 2011 ABC News Radio

ABC News Radio