(NEW YORK) -- The New York Giants beat the New England Patriots to take home the Super Bowl XLVI title Sunday night, but who won the coveted battle of the ads?
For advertisers who shell out $3.5 million for a 30-second spot, or almost $117,000 per second, it’s all about making memories that stick. Still, according to Bluefin Labs, a social TV analytics company, which monitored reaction to the big game in the social space, some commercials scored with viewers while others fell short.
Doritos’ “Man’s Best Friend” spot was the most popular of them all, generating the most positive comments on sites like Facebook and Twitter, Bluefin found.
The ad, one of many in the mix featuring dogs last night, starred a brazen Great Dane who rubbed out the family cat and used Doritos as hush money to silence his owner. The commercial was made for approximately $20 million dollars as part of Doritos’ “Crash the Super Bowl Contest” and netted the maker, freelance filmmaker Jonathan Friedman, $1 million. In the pre-game social media blitz, Doritos fans voted online for two commercials that made the air.
Dubbed the first “social media” Super Bowl, the game activated 11.2 million social media comments on sites like Facebook and Twitter, according to Bluefin Labs, making it the biggest televised event in social media. Furthermore, the end of the game triggered 12,233 tweets per second, Twitter announced Monday, making the Giant's final touchdown the second most tweeted topic per second in Twitter history, according to Mashable.
The most talked about ad overall by Bluefin’s measurements, generating a mix of positive and negative comments, was the revealing H&M ad starring a nearly bare David Beckham in his briefs. Not surprisingly, more than 80 percent of those weighing in on his perfectly-toned physique were women.
Topics covered by men included Chrysler “It’s Halftime in America” ad featuring Clint Eastwood, which struck a more serious tone. CareerBuilder’s ad -- the one with the frustrated employee whose colleagues are chimpanzees -- was the favorite among parents.
How did the rest of your favorite ads play out socially? Check out the top 10 most-buzzed about list in the social sphere below.
The following data provided by Bluefin Labs is based on a 45-minute window from the ad airing to 45 minutes afterward:
1. H&M -- David Beckham Bodywear: 109,000 social media comments
2. Chrysler -- It’s Halftime in America (feat. Clint Eastwood): 96,000 comments
3. NBC The Voice -- Vocal Kombat (feat. Betty White): 90,000 comments
4. Doritos -- Man’s Best Friend: 74,000 comments
5. Pepsi -- King’s Court (feat. Elton John and Melanie Amaro): 45,000 comments
6. Chevy Silverado -- “2012″: 41,000 comments
7. Doritos -- Sling Baby: 41,000 comments
8. Skechers -- GO RUN Mr. Quiggly!: 35,000 comments
9. Bud Light -- Rescue Dog: 29,000 comments
10. Samsung -- Next Big Thing: 26,000 comments
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