(NEW YORK) -- Starbucks turns 40 years old this month and to celebrate, the world's largest coffee chain began rolling out its new logo Tuesday.
The new logo was unveiled in January and features a much simpler design than its predecessor. It loses the words "Starbucks" and "Coffee" and consists solely of the Melusine, a two-tailed, mermaid-like figure that has been part of the logo from the beginning.
Since first setting up shop in Seattle on March 30, 1971, Starbucks has grown to operate in 55 countries and serve an estimated 60 million customers.
The coffee chain has also expanded its menu over the years, adding food items, which accounts for "about 20 percent of our business and growing," according to company CEO Howard Schultz.
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