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Entries in New York Giants (2)

Monday
Feb062012

Super Bowl Ads That Scored in Social Media

SAEED KHAN/AFP/Getty Images(NEW YORK) -- The New York Giants beat the New England Patriots to take home the Super Bowl XLVI title Sunday night, but who won the coveted battle of the ads?

For advertisers who shell out $3.5 million for a 30-second spot, or almost $117,000 per second, it’s all about making memories that stick. Still, according to Bluefin Labs, a social TV analytics company, which monitored reaction to the big game in the social space, some commercials scored with viewers while others fell short.

Doritos’ “Man’s Best Friend” spot was the most popular of them all, generating the most positive comments on sites like Facebook and Twitter, Bluefin found.

The ad, one of many in the mix featuring dogs last night, starred a brazen Great Dane who rubbed out the family cat and used Doritos as hush money to silence his owner.  The commercial was made for approximately $20 million dollars as part of Doritos’ “Crash the Super Bowl Contest” and netted the maker, freelance filmmaker Jonathan Friedman, $1 million.  In the pre-game social media blitz, Doritos fans voted online for two commercials that made the air.

Dubbed the first “social media” Super Bowl, the game activated 11.2 million social media comments on sites like Facebook and Twitter, according to Bluefin Labs, making it the biggest televised event in social media. Furthermore, the end of the game triggered 12,233 tweets per second, Twitter announced Monday, making the Giant's final touchdown the second most tweeted topic per second in Twitter history, according to Mashable.

The most talked about ad overall by Bluefin’s measurements, generating a mix of positive and negative comments, was the revealing H&M ad starring a nearly bare David Beckham in his briefs. Not surprisingly, more than 80 percent of those weighing in on his perfectly-toned physique were women.

Topics covered by men included Chrysler “It’s Halftime in America” ad featuring Clint Eastwood, which struck a more serious tone. CareerBuilder’s ad -- the one with the frustrated employee whose colleagues are chimpanzees -- was the favorite among parents.

How did the rest of your favorite ads play out socially? Check out the top 10 most-buzzed about list in the social sphere below.

The following data provided by Bluefin Labs is based on a 45-minute window from the ad airing to 45 minutes afterward:

1. H&M -- David Beckham Bodywear: 109,000 social media comments

2. Chrysler -- It’s Halftime in America (feat. Clint Eastwood): 96,000 comments

3. NBC The Voice -- Vocal Kombat (feat. Betty White): 90,000 comments

4. Doritos -- Man’s Best Friend: 74,000 comments

5. Pepsi -- King’s Court (feat. Elton John and Melanie Amaro): 45,000 comments

6. Chevy Silverado -- “2012″: 41,000 comments

7. Doritos -- Sling Baby: 41,000 comments

8. Skechers -- GO RUN Mr. Quiggly!: 35,000 comments

9. Bud Light -- Rescue Dog: 29,000 comments

10. Samsung -- Next Big Thing: 26,000 comments´╗┐

Copyright 2012 ABC News Radio

Saturday
Feb042012

Last-Minute Super Bowl Tickets from $10,000?

Scott Boehm/Getty Images(BOSTON) -- Dante Cassiani of Boston is earning his stripes as a "diehard" New England Patriots fan by driving 950 miles to Indianapolis with eight friends in the hope of getting tickets to watch his home team play the Super Bowl Sunday.

"It was a toss-up. We wanted to be home to enjoy the game there but decided to go down there," he said.

Cassiani, 28, a full-time student and part-time restaurant worker, and his girlfriend, Michelle Gaudet, 27, have attended 10 Patriots games in the recent season, including two playoff games and one away game against the Washington Redskins.

The highest price paid for a single ticket for the Super Bowl, as of Friday, was $16,480 for a lower-level seat near the 40-yard line on the Giants' side, according to the NFL Ticket Exchange by Ticketmaster.

The average ticket price for this year's Super Bowl, as of Friday afternoon, was $3,420.08, according to TiqIQ, a ticket aggregator. The most expensive ticket available on TiqIQ's website goes for $10,589, and there is a hotel suite available for $445,000

The group is leaving in a 40-foot rented RV Friday night and expects the trip to last 17 hours, as reported in the Boston Herald.

Cassiani and his friends knows it's a long-shot to get tickets in their price range to join the 67,000 fans who will fill Lucas Oil Stadium. But they plan to watch the game at a bar or on a TV in the RV but will also "passively" look for tickets for less than $1,500 apiece.

If the Patriots win the Super Bowl for the fourth time, avenging their loss to the New York Giants in Super Bowl XLII in 2008, Cassiani said, "It will be mayhem and once in a lifetime."

The average price for the games has dropped 15 percent in the past six days, and 6.6 percent from Thursday to Friday. If the pattern from previous Super Bowls abides, ticket prices may decrease further, said Chris Matcovich, TiqIQ's director of data and communications.

"We tend to see drops like this in the Super Bowl, though they're usually sooner than this," he said.

Matcovich said out-of-town fans—from Boston or New York—would have to tackle skyrocketing auxiliary costs, such as for hotels and airline tickets, in which case ticket-sellers could adjust prices lower to meet a possible dip in demand.

The cheapest flights to Indianapolis from New York this weekend were about $313 each way this weekend, as of Friday.

Joellen Ferrer, spokeswoman for StubHub, said tickets were 10 percent cheaper than they were last year. Immediately after the conference championships two weeks ago, the low end of ticket prices was $2,700, but the market has settled down since then.

"Indianapolis is not the easiest place to travel to," she said. "People were excited, but some ultimately figured they couldn't go."

Tickets selling on StubHub end at kick-off, so Ferrer said ticket prices tend to go down toward the start of the game.

"But the Super Bowl is a bit of an outlier," she said.

For fans like Cassiani or others who have not yet bought tickets, StubHub will have representatives outside the stadium to assist fans, plus a pre-game party for all ticket holders who purchased from StubHub.

Ferrer couldn't disclose how many Super Bowl tickets StubHub had sold, but she said of the several thousand, 35 percent of tickets were purchased from the New York-New Jersey area while 17 percent came from the New England states.

Ferrer said there may be a combination of factors, but "some people have said there is a 'been there, done that' mentality from the Boston area."

Copyright 2012 ABC News Radio´╗┐







ABC News Radio