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Entries in New York Knicks (2)

Wednesday
Nov282012

LeBron, New York Knicks Top NBA Jersey Sales

Mike Ehrmann/Getty Images(NEW YORK) -- Reigning MVP LeBron James has the best-selling jersey in the NBA, and the New York Knicks rank first in team sales for the first time in nearly a decade.

The rankings, which cover sales at the NBA’s website and flagship store dating back to April, reflect a surge in popularity for James, the Miami Heat superstar who gained notoriety for leaving the Cleveland Cavaliers in 2010.

James edged past Derrick Rose, the Chicago Bulls point guard and previous jersey king.  Rose sank to fifth on the list, trailing Kevin Durant (No. 2), Kobe Bryant (No. 3), and Carmelo Anthony (No. 4).

Anthony’s New York Knicks are currently tied for first place in the Atlantic Division, but stand alone in the bi-annual sales survey.  They beat out the current NBA champions, the Miami Heat (No. 2), the Los Angeles Lakers (No. 3), and the Chicago Bulls (No. 4).  The Knicks last led NBA apparel rankings in 2004.

The Knicks’ success surely isn’t lost on Jeremy Lin.  The former point guard, who now plays with the Houston Rockets, saw his name fall to 15th on the list.

The rankings were released after Cyber Monday, in which the NBA reported its highest online sales ever.

Copyright 2012 ABC News Radio

Wednesday
Feb152012

Jeremy Lin: Basketball Star and Business Sensation

Jonathan Newton/The Washington Post(NEW YORK) -- Jeremy Lin is no longer just a basketball sensation. The New York Knicks star also has become a global business phenomenon.

Thanks to Lin's fairy tale February, ratings of Knicks' television broadcasts have soared 70 percent, and the publicly traded stock of Madison Square Garden has hit a 52-week high. Lin's T-shirt is now the No. 1 seller on NBA.com, and arenas around the NBA are selling out tickets to Knicks games.

That is just the beginning. Nike will soon roll out a new promotional campaign built around Lin, industry sources say – the first of what is expected to be a parade of endorsements built around the 23-year-old point guard.

Estimates of Lin's economic impact begin at tens of millions of dollars, and reach into the hundreds of millions of dollars, especially if he continues to perform at a high level.

"This hurricane of 'Linsanity' has swept across not just the fans of the NBA, but also across the nation, and to a significant degree, it has engulfed China and parts of Asia as well," said Marc Ganis, president and founder of SportsCorp, a Chicago-based sports business consulting firm. "I don't believe we have ever seen anything like it."

The Lin legend reached a new level Tuesday night when he drained a three-point shot with less than a second to go to lift the Knicks to a come-from behind 90-87 victory over the Raptors in Toronto.

It was the Knicks' sixth straight victory – all led by Lin, who barely played until desperate coach Mike D'Antoni summoned him from the bench 11 days ago against the New Jersey Nets.

Lin, the first Taiwanese-American to play in the NBA, has scored more than 20 points in each of the six games he's played, including 38 against Kobe Bryant and the Los Angeles Lakers last Friday night. Heady stuff for a player who was not offered a scholarship coming out of high school, went undrafted after graduating from Harvard, was cut by two NBA teams and was close to being cut by the Knicks. Lin demonstrated his business appeal Tuesday night in Toronto where the Raptors used his visit to hold an "Asian Heritage Night" and enjoyed a rare sell out.

Ganis said the NBA "will be the big winner here," estimating his success will be worth from $10 million to $20 million a year for the league.

The league's Asian television partners already are adding Knicks games to their broadcast schedules. Sales of NBA merchandise are likely to surge across Asia, and the league likely will pick up new sponsors, Ganis said.

Beyond the tangible value to the Knicks, the NBA, apparel manufacturers like Nike and assorted sponsors, Linsanity also means important revenue for a host of small businesses, from sporting goods stores to Chinese restaurants holding Lin viewing parties. Even companies making knockoff apparel are likely to see a windfall.

Copyright 2012 ABC News Radio







ABC News Radio