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Entries in New York Times (3)

Tuesday
Mar202012

New York Times Tightens Pay Wall

Raymond Boyd/Michael Ochs Archives/Getty Images(NEW YORK) -- The New York Times Media Group announced Tuesday that it will strengthen the pay wall at NYTimes.com by cutting the number of free articles per viewer to 10 from 20 per month starting in April.

Starting then, users will be blocked from further content after the limit is reached (aside from homepage material) and asked to become digital subscribers.

Linda Zebian, corporate communications manager at the New York Times Media Group, told ABC News that the change will be minimal as the number of Times’ nonsubscribers that read more than 10 articles but less than 20 is small.

“We expect it to have minimal impact on traffic and our content will still be accessible through searches and third-party providers,” Zebian said.  She added that the company believes that 10 articles a month with free access to the homepage struck a better balance.

“It provides us the opportunity to convince another segment of our audience that the Times provides journalism worth paying for,” she said.

The company added 454,000 paid subscribers to its digital media packages over the past year.

The Times has struggled with the migration from print that has accelerated with the success of Apple’s iPad and other digital reading devices.  Its shares have slid from over $25 in 2007 to $6.89 today and are down 27 percent in the last year.  The company had net losses of $40.2 million last year.

Copyright 2012 ABC News Radio

Wednesday
Mar302011

Despite Paywall, 'New York Times' Readers Find Free Access

Jupiterimages/Thinkstock(NEW YORK) -- Don't want to pay for content hidden behind the New York Times' recently-raised paywall?  Hopping over it may be easier than you think.

Since the Times' announcement two weeks ago that it would start charging for access to its site, programmers, readers and bloggers have made a sport of finding the holes in the so-called Grey Lady's digital wall, spreading their tactics far and wide.  Some have burrowed in with lines of code, others are finding free access just by switching Web browsers.

While critics say the gaps highlight flaws in the newspapers' new business model, the Times says the holes are deliberate and meant to encourage openness across the Internet.

In announcing the digital subscription plan that went live Monday, the Times said readers could still view 20 articles every four weeks for free, including slideshows, videos and other features.

After 20 articles, the charge ranges from $15 to $35 every four weeks, depending on whether readers want to access the content from just the Web or other mobile devices as well.

Home delivery subscribers get all access for no extra charge and the Times revealed Monday that Kindle subscribers will also get free access to Web content with their $20 monthly subscription.

Readers who reach the Times through blogs and links from social media sites, like Facebook and Twitter, can access unlimited articles, even if they have reached their monthly limit, the paper said.  And those who come in through search engines, like Google, Bing and Yahoo, get five extra stories per day.

Copyright 2011 ABC News Radio

Thursday
Mar172011

'New York Times' to Start Charging for Web Access

Jupiterimages/Thinkstock(NEW YORK) -- Struggling with its business model as readers migrate to online news, the New York Times said Thursday it will being charging for readers to access its website as of March 28.

"Today marks a significant transition for the New York Times as we introduce digital subscriptions," publisher Arthur Sulzberger Jr. said in a letter to readers. "It's an important step that we hope you will see as an investment in the Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform. The change will primarily affect those who are heavy consumers of the content on our website and on mobile applications."

The newspaper will roll out the paywall first to its readers in Canada, to "fine-tune the customer experience" before the global launch. On March 28, the following pricing begins in the U.S:

On NYTimes.com, readers can view 20 articles each month for free, including slide shows, videos and other features. After 20 articles, the charge is $15 a month for full access to the site and smartphone apps.

Website and tablet apps like iPad will be $15 to $20 a month. For $35 a month, readers get full access on all platforms. Home delivery subscribers will get all access for no extra charge.

Readers who come to Times through links from search, blogs and social media like Facebook and Twitter can access those articles, even if they have reached their monthly reading limit, the newspaper said. For some search engines, users will have a daily limit of free links to Times articles.

The home page at NYTimes.com and section fronts will be free to browse for all users, the same system the Wall Street Journal, the largest pay site, currently uses.

The Times tried a pay model for its columnists six years ago but dropped the charges so it could build traffic to its website.

The newspaper has faced declining sales and profit for several years. Lazard Capital Markets rates the shares a "sell," saying the company has increasingly been a laggard in the shift to digital.

Copyright 2011 ABC News Radio







ABC News Radio