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Thursday
Mar072013

Impatient? Facebook’s Redesigned News Feed to Roll Out Slowly

Peter Foley/Bloomberg via Getty Images(NEW YORK) -- As news spread Thursday that Facebook was undergoing a "facelift," users flocked to the site, with many commenting that they couldn't wait to see the new changes.

“But mine doesn’t look like that yet.”

“Yep and can’t wait to get it!”

“Mine hasn’t changed yet. We shall see when that happens.”

Those were just a few of the comments posted by users on the ABC News Facebook page in response to reports about Facebook’s redesigned news feed Thursday.

The social network revealed Thursday morning that it’s got a brand new news feed with a more photo-first design and the ability to look at different content streams. However, while the company said that it would be “rolling out today” to users, it turns out that rollout is going to happen more slowly than many would like.

Facebook told ABC News that it is taking a “very slow, measured approach” to rolling out the new design to users.

“This is an update to a service hundreds of millions of people around the world use every day, so we need to make sure this experience feels as great as possible,” Kate O’Neill, Facebook product marketing manager, told ABC News. A small number of Facebook users will see the new look Thursday and others will start to see it on a rolling basis.

For those that don’t want to just wait their turn, they can go to facebook.com/newsfeed to sign up for the waiting list.

“We hope to open it up to as many people as we can,” O’Neill said.

She wouldn’t share how many would be included in the early access period, but she said the majority of people would not see this Thursday or over the coming weeks.

Facebook has taken a similar approach with its products in the past. When it released Graph Search, the new search tool that allows for deeper searches, it also said it would only be available on a limited basis at first.

When asked about when Graph Search would release to a wider set of users, O’Neill said, “The early feedback is quite positive for people. We want to make sure it is working as well as it can before we turn it on for more people.”

She added that Facebook does not have specific plans for the mobile rollout of Graph Search. Facebook said Thursday the mobile version of the news feed, which looks a lot like the Web version, would start rolling out in a couple of weeks.

Copyright 2013 ABC News Radio

Tuesday
Dec202011

Facebook to Launch Sponsored Ads in News Feed

Justin Sullivan/Getty Images(PALO ALTO, Calif.) -- Facebook users will soon see ads in their news feeds. The social network will gradually begin to show Sponsored Stories social ads in the main news feed of its Web version beginning in January 2012.

"Starting early next year, we will gradually begin showing Sponsored Stories in News Feed," a spokesperson for Facebook said. "Our goal is to do this thoughtfully and slowly. We hope to show people no more than one Sponsored Story in their News Feeds per day and the story will be clearly labeled.”

Though users will not have the option to block the Sponsored Stories from appearing in their news feed or having their activity used for feed's ads, users will be able to "x" out of individual ads, TechCrunch reports.

Facebook's new ad move is likely to provoke backlash from some users, who wish not to see the ads or have their content used.  This would be a good reason for the company to integrate the ads slowly, showing just one per day. Plus, the Sponsored ads will look so similar to regular news feed stories that many users will not realize they are viewing an ad at first glance.

How will it work? Advertisers will pay to have user stories and interactions (such as "liking" a page, receiving updates from "liked" pages, checking into local businesses or sharing content from external sites) turned into featured ads. Facebook will display the ads in gray type at the bottom right corner of news feed stories.

This would not be Facebook's first try at mixing advertising with the site's social content. In 2006, the company began experimenting with the placement of sponsored material within the news feed, but discontinued this plan in 2008. Ads on Facebook generally appeared in the site's sidebar for some years. Starting next month, sponsored content will show up in both the news feed and the side bar.  The ads will not appear on mobile version news feeds, but TechCrunch reports Facebook is still considering the idea.

With the introduction of Facebook's revamped online ad strategy, one of the world's most popular websites could change the standards of online ad spending.

"If Facebook can weather the protest of users who want an ad-free news feed, it will have managed to open a significant new revenue stream," writes TechCrunch's Josh Constine.

Copyright 2011 ABC News Radio







ABC News Radio