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Entries in NFL (14)

Monday
Feb142011

Mayors to NFL: Work Stoppage will Hurt Our Cities’ Economies 

Photo Courtesy - Getty Images(WASHINGTON) -- As the stalemate continues between the NFL and the players’ union over a new labor agreement, the mayors of Minneapolis, Miami and Houston have sent letters to the league expressing their concerns about what a lockout would do to their cities’ economies.

Minneapolis Mayor R.T. Rybak told NFL Commissioner Roger Goodell in a letter that a lockout “will hurt working families” in his city.

Citing studies that estimated the economic impact of an NFL game, Rybak said “these dollars support a wide variety of good jobs for workers in the hospitality, hotel and service industries.”

Representatives from the NFL and the players’ union met in Washington last week, but no agreement was reached. A second day of meetings was cancelled.

Copyright 2011 ABC News Radio

Thursday
Feb032011

$3 Million Super Bowl Bargain? Some Carmakers Think So

Chevrolet Volt. Photo Courtesy - Chevrolet.com(DETROIT) - Three million dollars is hardly cheap, but some of the country's largest automakers think it's a small price to pay for major Super Bowl exposure.

As if the $3-million price tag for one 30-second spot isn't enough, some companies, like General Motors, bought five of them. GM will run five Chevrolet ads on Super Bowl Sunday, hoping to cash in on the over 100 million viewers expected to watch the big game.

But GM isn't the only car company touting its toys Sunday. Viewers can expect to see ads for nine different car brands from six automakers as the Green Bay Packers take on the Pittsburgh Steelers.
 
Copyright 2011 ABC News Radio

Tuesday
Jan252011

Americans to Spend Big on Super Bowl

Photo Courtesy - Getty Images(NEW YORK) – A new survey suggests that Americans won’t just be watching the Super Bowl, a.k.a. the big game, but spending big money on everything from food to fan apparel in preparation.

AdAge reports that consumer spending for the Super Bowl is expected to reach $10.1 billion, according to the survey from the Retail Advertising and Marketing Association.

The figure would represent the largest spending for Super Bowl Sunday in the history of the survey.

"The consumer is feeling more optimistic," said Mike Gatti, executive director at RAMA. "Spending is starting to come back, and it's on these little splurgy things. It's not crazy. But people are saying we're going to crack open the wallet and do something."

Eighty-three percent of those surveyed said they would be purchasing Super Bowl-related items. The average amount that will be spent rose from $64 per person in 2010 to $71.51 this year.

Copyright 2011 ABC News Radio

Tuesday
Oct052010

Coming Soon: Sponsor Names on Pro Sports Jerseys?

Photo Courtesy -- Getty Images(NEW YORK) -- American sports fans may soon see sponsor names appearing on team jerseys, according to AdAge.com. 

The 20 English Premier League soccer teams generated $155 million by selling ad space on their jerseys as reported by Sports Illustrated, causing the four major American sports leagues and its corporate partners to consider and even debate the idea of sponsor patches on team uniforms.

Mark Cuban, owner of the National Basketball Association's Dallas Mavericks, told Advertising Age, "It's definitely on the horizon.  I think it's more an issue of 'how much' rather than 'if' [it happens]."

The National Football League currently allows for teams to sell advertising on practice jerseys, with more than half of the 32 franchises taking advantage of the opportunity.  However, NFL spokesman Brian McCarthy told Ad Age the league has no plans to allow sponsor patches on game jerseys, despite being approached by major companies who say that "NFL jerseys represent the most valuable real estate in sports."

While a National Hockey League spokesman chose not to comment, Major League Baseball is perhaps the most opposed to selling sponsorship.  According to an email sent to Ad Age, an MLB spokesman wrote, "Baseball has a longstanding policy of not allowing corporate advertising on our uniforms for non-international competitions. We are continuing to monitor what appears to be an increase in the trend that places non-manufacturer corporate marks on uniforms."

Copyright 2010 ABC News Radio


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