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Wednesday
Jun292011

FTC Calls Nivea's Bluff on Body Slimming Cream

Federal Trade Commission / Nivea(WASHINGTON) -- In effort to give consumers the real skinny on Nivea Skin Cream, the Federal Trade Commission (FTC) has reached a settlement requiring Nivea skin cream maker Beiersdorf, Inc. to stop claiming Nivea My Silhouette! cream helps users slim down.

As part of the settlement, Beiersdorf, Inc. has also agreed to pay $900,000.

In the case, the FTC charges Beiersdorf, Inc. with falsely saying that regular use of the Nivea My Silouette! would stimulate weight loss.

The charge  is partly based off commercials for the cream which includes a voice over stating: “New Nivea My Silhouette! with Bio-Slim Complex helps redefine the appearance of your silhouette and noticeably firm skin in just four weeks.  So you can rediscover your favorite jeans.  And how they still get his attention.  New Nivea My Silhouette! with Bio-Slim Complex.  Touch and be touched.”

The commercial simultaneously depicts a woman applying the cream to her body and discovering an old pair of jeans fit her again.

Copyright 2011 ABC News Radio







ABC News Radio