(NEW YORK) -- For Southwest Airlines, it's going to cost you to be a "no-show." The airline announced Friday it will soon charge a new fee for passengers who fail use their ticket without canceling first, USA Today reports.
Southwest's current policy requires no fee for changing one's flight plans. No-show fliers can apply the value of their tickets toward a new ticket purchase, according to USA Today.
But the airline says too many no-shows is leading to too many empty seats. So Southwest will add the new fee for no-shows to its "Wanna Get Away" fares, the company's cheapest.
The company announced the new fees on an investor conference call Friday.
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