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Entries in Online Advertisers (3)

Tuesday
Dec202011

Facebook to Launch Sponsored Ads in News Feed

Justin Sullivan/Getty Images(PALO ALTO, Calif.) -- Facebook users will soon see ads in their news feeds. The social network will gradually begin to show Sponsored Stories social ads in the main news feed of its Web version beginning in January 2012.

"Starting early next year, we will gradually begin showing Sponsored Stories in News Feed," a spokesperson for Facebook said. "Our goal is to do this thoughtfully and slowly. We hope to show people no more than one Sponsored Story in their News Feeds per day and the story will be clearly labeled.”

Though users will not have the option to block the Sponsored Stories from appearing in their news feed or having their activity used for feed's ads, users will be able to "x" out of individual ads, TechCrunch reports.

Facebook's new ad move is likely to provoke backlash from some users, who wish not to see the ads or have their content used.  This would be a good reason for the company to integrate the ads slowly, showing just one per day. Plus, the Sponsored ads will look so similar to regular news feed stories that many users will not realize they are viewing an ad at first glance.

How will it work? Advertisers will pay to have user stories and interactions (such as "liking" a page, receiving updates from "liked" pages, checking into local businesses or sharing content from external sites) turned into featured ads. Facebook will display the ads in gray type at the bottom right corner of news feed stories.

This would not be Facebook's first try at mixing advertising with the site's social content. In 2006, the company began experimenting with the placement of sponsored material within the news feed, but discontinued this plan in 2008. Ads on Facebook generally appeared in the site's sidebar for some years. Starting next month, sponsored content will show up in both the news feed and the side bar.  The ads will not appear on mobile version news feeds, but TechCrunch reports Facebook is still considering the idea.

With the introduction of Facebook's revamped online ad strategy, one of the world's most popular websites could change the standards of online ad spending.

"If Facebook can weather the protest of users who want an ad-free news feed, it will have managed to open a significant new revenue stream," writes TechCrunch's Josh Constine.

Copyright 2011 ABC News Radio

Monday
Jan312011

Real Rival to Online Coupons Is Bulletin Board, Experts Say

Photo Courtesy - Getty Images(NEW YORK) -- Despite all the hoopla about online ads and coupons, most of America still advertises in amazingly archaic ways: a sign in a shop window, a business card on a bulletin board, a flier under the windshield wiper.

It's not only cheap -- printed fliers and a few pushpins -- it's also effective. "I've never paid for advertising," says Jeanne Pinsof Nolan, owner of The Organic Gardener in Glencoe, Ill. Five years ago, she posted a flier on a grocery store bulletin board and now has some 150 clients. "My advertising is my flier," she says.

This tranquil corner of the advertising world is huge -- by one estimate 90 percent of ads are not digitized -- and increasingly under scrutiny by online ad companies. One reason national ad giant Google was willing to pay a whopping $6 billion for online coupon company Groupon was the latter's ability to bring local businesses onto the Internet.

Now, Google is reported to be testing its own local ad service, dubbed Google Offers. By bringing mom and pop stores online, Google, Groupon, and all the other group coupon sites hope to reap a bonanza.

"The percentage of local advertising that is not digital -- and that's most of it -- will change because the cost of advertising online is really low," says Frank Mulhern, associate dean of research at Northwestern's Medill School of Journalism in Evanston, Ill.

How quickly the online companies will succeed is another matter. Local online ad spending will grow nearly 18 percent this year, according to Borrell Associates Inc., a research and consulting firm in Williamsburg, Va. That's a little faster than the almost 14-percent rise forecast for total online ad spending. Online coupons are growing faster -- up 50 percent between 2009 and 2010 -- and worth more than $10 billion, Gordon Borrell says.

Copyright 2011 ABC News Radio

Tuesday
Dec212010

Americans Would Support ‘Do Not Track’ Measure Online

Photo Courtesy -- Getty Images(WASHINGTON) – Americans would likely support a measure to stop advertisers from tracking their movement online, according to a new USA Today/Gallup poll.

The poll found that 67 percent of Americans are opposed to advertisers using their browsing history to tailor ads that match their interests. Sixty-one percent of those polled considered the tactics an invasion of privacy that is not justified by the ad money the practice brings in to keep sites free to visit.

The results show that Americans would be likely to support a bill similar to the one under consideration by the Federal Trade Commission that would allow Internet users to opt out of being tracked.

The measure could also let users allow certain advertisers that interest them to track their moves, while blocking those advertisers who do not. 

Copyright 2010 ABC News Radio







ABC News Radio