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Entries in Oreo (3)

Tuesday
Jun262012

Oreo Outrage? Rainbow-Stuffed Cookie Sparks Debate

facebook.com/oreo(NEW YORK) -- America’s favorite cookie is stirring up more than milk today after Kraft Foods posted a gay pride Oreo on the cookie’s Facebook page.

Oreo posted the photoshopped picture of an Oreo cookie stuffed with rainbow-colored layers of frosting Monday evening with the caption “Proudly support love!”

Over the past 17 hours more than 157,000 people have “liked” the image, 40,000 people have shared it and 20,000 have commented on it.

But while many of the comments were supportive, some Facebook users pledged to boycott the cookie because of the post.

“I’ll never buy Oreo again,” one commenter wrote.

“Disgusted with oreos,” wrote another. “Being gay is an abomination in God’s eyes I won't be buying them anymore.”

Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.”

Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said, as it was created solely for the advertising campaign in honor of Pride month.

“We are excited to illustrate what is making history today in a fun and playful way,” she said in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness.  We feel the OREO ad is a fun reflection of our values.”

Copyright 2012 ABC News Radio

Monday
Mar052012

Oreo Celebrates 100 Years of Twisting, Licking and Dunking

Tim Boyle/Getty Images(NEW YORK) -- Get your glass of milk ready for dunking: the Oreo turns 100 years old on Tuesday.

Created on March 6, 1912, in a National Biscuit Co. bakery in Manhattan, the sandwich cookie has come a long way from its first sale to a grocer by the name of S.C. Thuesen in Hoboken, N.J.

Now an international favorite, Oreos can be bought in more than 100 countries and rake in $1.5 billion in global annual revenues.  More than 95 million cookies are sold each day.

Becky Tousey, Kraft Foods' corporate archivist, said the brand's message has maintained the same theme in its advertising over the years.

"The focus of advertising was on the fun of eating Oreos, the fun of the parts of the Oreo," she told ABC News.  "It has that theme of the enjoyment -- the twisting, the licking, the dunking.  For me, as a historian, it's fun to see that thread throughout."

The cookie's popularity has endured at least five design changes along with the National Biscuit Co.'s name change to Nabisco and the eventual takeover by Kraft Foods.

"It's always been a top seller -- if not, the top seller for quite a few decades," Tousey said of the Oreo brand.  "Even early on, it became clear to the National Biscuit Co. that it was one of its flagship brands and the company really supported it. ... [Oreo] has demonstrated decade after decade that it continues to endure."

Copyright 2012 ABC News Radio

Thursday
May122011

Nabisco's Latest Breakthrough: 'Triple Double Oreo' 

Joe Raedle/Getty Image(NEW YORK) -- Cookie Monster would get a kick out of this one.

Nabisco says it’s working on a new cookie sandwich -- a revamped version of its classic Oreo -- that would add a second layer of cream, topped off with a third cookie.

An apparent breakthrough in cookie technology, the "Triple Double Oreo" will reportedly hit store shelves in time for summer.

Copyright 2011 ABC News Radio







ABC News Radio