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Entries in Parents Television Council (1)

Saturday
Jan222011

MTV Loses Another Sponsor for Controversial Show 'Skins'

Photo Courtesy - Getty Images(LOS ANGELES) -- The Parents Television Council applauded General Motors on Friday for pulling its ads from the newly-controversial MTV show Skins. GM aired advertisements for the Chevy Volt on the show’s debut Monday night.

“Every single advertiser who sponsored the premiere episode of Skins is not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content,” the Council said in a press release, before vowing to go after a group of companies who continue to sponsor the program. Among the brands named are Schick Hydro, H&R Block, L’Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.

Taco Bell had already pulled its ads from the show.

Earlier this week The New York Times reported that some MTV executives were worried the show “may violate federal child pornography statutes.”

Skins pulled in a solid 3.4 rating in the 12-34 age demographic on Monday, the best numbers MTV says it has seen in that demo for a show's launch.

MTV is part of the Viacom-owned MTV Networks.

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