Entries in Pepsi (8)


Beyonce Inks $50M Deal with Pepsi

Pepsico(NEW YORK) -- People will soon be seeing a whole lot more of Beyonce Knowles.

The 31-year-old singer has scored a $50 million deal with Pepsi as its brand ambassador.  Her visage will even appear on the side of a soda can.

Knowles has already begun her brand responsibilities, saying her art and the soda’s brand mesh so well.

“Pepsi embraces creativity and understands that artists evolve,” she said in a statement.  “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Knowles has worked with Pepsi in the past, appearing on ads for the brand.  She will also perform at the halftime show at this year’s Pepsi-sponsored Super Bowl.

Copyright 2012 ABC News Radio


Pepsi Drops Tennessee Walking Horse Sponsorship

DON EMMERT/AFP/Getty Images(NEW YORK) -- In the wake of an ABC News investigation revealing extreme animal cruelty, Pepsi has canceled its sponsorship of the annual Tennessee Walking Horse championship, the Celebration.

The discontinuation of the relationship was "effective immediately," according to Pepsi spokesman Dave DeCecco.  The company said its logo was removed Wednesday from the Celebration website, prior to the broadcast of the ABC News report on Nightline.

The report featured undercover video made by the Humane Society of the United States that showed one of the top trainers in the Tennessee Walking Horse industry, Jackie McConnell, beating and torturing horses in his stables outside Memphis.

An ABC News investigation found that large numbers of the famed horses have been tortured and beaten in order to make them produce the high-stepping gait that wins championships.

"All too often, you have to cheat to win in this sport," said Keith Dane of the Humane Society.

The undercover video led to a federal grand jury indictment of McConnell.  The tape shows McConnell and his stable hands beating horses with wooden sticks and using electric cattle prods on them as part of a training protocol to make them lift their feet in the pronounced gait judges like to see.

In another scene, McConnell oversees his hands as they apply caustic chemicals to the ankles of the horses and then wrap them with plastic wrap so the chemicals eat into the skin.

"That creates intense pain and then the ankles are wrapped with large metal chains so the horses flinch, or raise their feet even higher," said Dane of the Humane Society.

McConnell is expected to enter a guilty plea to one count, according to his lawyers.

He declined to comment, or apologize for his acts, when approached by ABC News this week outside his home.

Leaders of the Tennessee Walking Horse industry maintain that such brutality is rare and that trainers do not have to cheat to win championships, which can add millions of dollars to the value of horses.

"They do not have to cheat to win," said Dr. Steve Mullins of the group called SHOW, which oversees inspections of horses before major events.  "You don't have to do this kind of junk to win. ... And we are terribly against this stuff."

The industry group maintains that the vast majority of horses are not subjected to the cruel practice of "soring."

But a random inspection by the agents of the Department of Agriculture at last year's annual championship found that 52 of 52 horses tested positive for some sort of foreign substance around front hooves, either to cause pain or to hide it.

Dr. Mullins told ABC News there could be innocent explanations for some of the foreign substances found by the inspectors. 

Copyright 2012 ABC News Radio


Pepsi Introduces the 'Next' Big Thing in Sodas

DON EMMERT/AFP/Getty Images(PURCHASE, N.Y.) -- Pepsi has concocted a new formula in an effort to appeal to soda drinkers who want to cut back on calories but have hesitated to switch to diet brands because of the difference in taste.

It's called Pepsi Next -- a 60-calorie variation of the regular Pepsi.  The beverage company hopes regular soda drinkers will find it's a sweet alternative to what they're used to now.

Pepsi's new venture comes as sales of carbonated sugared beverages have fallen off in recent years as adults have drifted to diet soda and water while kids opt for energy drinks.

Pepsi Next is expected to hit store shelves at the end of March.

Copyright 2012 ABC News Radio


PepsiCo Cutting 8,700 Employees

Joe Raedle/Getty Images(PURCHASE, N.Y.) -- PepsiCo announced Thursday that it plans to cut approximately 8,700 employees, or nearly 3 percent of its workforce, in a series of moves meant to increase advertising in North America.

Copyright 2012 ABC News Radio


Man Sues Pepsi for Alleged Dead Mouse in Mountain Dew

Jin Lee/Bloomberg via Getty Images(MADISON, Wis.) -- Imagine this new ad campaign: How strong is your Mountain Dew? Powerful enough to dissolve a rodent! Not exactly Madison Avenue material, but that is exactly what Pepsi -- the manufacturer of Mountain Dew -- claims in an Illinois lawsuit.

In 2009, oil company worker Ronald Ball said he opened a Mountain Dew from his firm’s vending machine only to gag on a dead mouse inside. His attorney told ABC News that Ball stuck the mouse in a Styrofoam cup and displayed it to his co-workers. “He immediately called Pepsi,” said attorney Samantha Unsell, so the company could stop production on the assembly line that allegedly snagged a mouse. She said a Pepsi representative came to collect the dead mouse. But the evidence had apparently since been destroyed.

Later, Ball sued the soft drink company, seeking damages in excess of $50,000. Now as it seeks to dismiss the lawsuit, Pepsi argued Ball couldn’t possibly have gagged on a mouse because Mountain Dew’s powerful ingredients would have dissolved the rodent’s body before the can ever reached the vending machine. By then, Pepsi’s experts insisted, it would have become “a jelly-like substance.” In other words, mouse jam in a can. Yum! (If you bought six, would that be a “rat-pack?”)

Ball’s attorney is not impressed, calling Pepsi’s legal motion “a poor dissent.” Said Unsell: “It doesn’t say a lot about their product.” Pepsi’s attorney on the case politely declined ABC News' request for comment. No trial date has been set. Mountain Dew already enjoyed a reputation for its high-octane caffeine content. Now, Pepsi confirmed, it’s stronger than you ever imagined.

Copyright 2012 ABC News Radio


Reynolds Wrap Pioneer Dies at 96

Steven Puetzer/Getty Images(RICHMOND, Va.) -- The man credited with making aluminum foil a staple item in the kitchen -- allowing countless dinner leftovers to become next-day lunches -- died Monday in Richmond, Va., at the age of 96.

David P. Reynolds was the last member of his family to head Reynolds Metals, which was founded in 1919 by his father. Reynolds joined the business in 1937 and at the age of 71, he retired as company chairman and chief executive. In 1995, he left the company’s board.

After World War II, as aluminum sales slowed, Reynolds used TV spots to show U.S. consumers how aluminum foil -- Reynolds Wrap -- could be used in cooking. The company also made the first aluminum cans for Pepsi.

“It was very important in helping build the American soft drink business,” John Sicher, the publisher of Beverage Digest, told The New York Times.

When he wasn’t working, Reynolds owned thoroughbred racehorses, including dual classic winner Tabasco Cat.

Copyright 2011 ABC News Radio


PepsiCo Commits $500,000 to Help Tornado Victims in Missouri

DON EMMERT/AFP/Getty Images(PURCHASE, N.Y.) -- PepsiCo announced Monday that it is committing $500,000 towards relief efforts in Missouri, where tornadoes and severe weather ravaged several towns like Joplin, leaving more than 100 people dead.

The company's latest contribution comes after a $125,000 commitment it made to help areas in the southern U.S. that were also affected by severe storms.

"The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayers," said PepsiCo Chairman and CEO Indra Nooyi.  "They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way."

Along with the financial contributions, PepsiCo has also been donating foods and beverages to the impacted regions.

Copyright 2011 ABC News Radio


Coke, Diet Coke Reigning Over Pepsi

Justin Sullivan/Getty Images(NEW YORK) -- Coke is not only winning the cola wars, it's winning big.

For as long as anyone can remember, Coke and Pepsi have run one-two in U.S. soda pop consumption.  But that's changed now with the appearance of a new number two: Diet Coke.

Regular Coke controls a 17 percent share of the U.S. market, followed by Diet Coke at 9.9 percent and Pepsi at 9.5 percent.

Industry analysts fault Pepsi for scaling back on more product-oriented advertising and marketing, including its recent decision not to run a commercial during the Super Bowl for the first time in 23 years.  Coke has had ads running during the annual most-watched TV program for the past five years.

While Pepsi tries to regroup, the entire soda industry may be rethinking its strategy.  Sales of carbonated soft drinks have declined steadily in recent years as people turn to healthier beverage alternatives.

Copyright 2011 ABC News Radio

ABC News Radio