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Tuesday
Oct262010

Newspaper Circulation Continues Downward Slide; E-Book Sales Soar

Photo Courtesy - Getty Images(ARLINGTON HEIGHTS, Ill.) -- Print books and newspapers are really taking it on the chin these days, according to two separate reports released Monday.

The Audit Bureau of Circulations says that daily newspaper circulation between April 1 and Sept. 30 fell nearly five percent from the same period in 2009, while Sunday circulation was down 4.46 percent over that same time span.

The report's findings are not as bad as the previous six months, when daily newspaper circulation dropped 8.74 percent and Sunday circulation fell 6.54 percent compared to the period of October 2008 through March 2009.

The Wall Street Journal and Dallas Morning News were the only two of the 25 major dailies studied that saw any increase.

Meanwhile, print books are also rapidly losing their share of the market to digital versions, according to Amazon.

Amazon Kindle senior vice president Steve Kessel says that digital versions of the top 10 best-selling books are selling more than twice as often as hardcover and paperback books.  In fact, Kindle books are outselling the top 25, 100, and 1,000 bestsellers.  Kindle sales during the first nine months of 2010 are also three times what they were in 2009.

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