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Entries in Protection (2)

Thursday
Jan102013

CES 2013: Tech21 Protects Your Phone … with Goo?

Cassius Kim / ABC News(LAS VEGAS) — Walk the show floor at CES 2013 and you will see more iPhone cases than you could ever have imagined. We’re talking thousands and thousands of cases. But Tech21′s cases actually stick out among the hoards of pieces of plastic and rubber to protect your phones.

The company calls its system “Impactology” and the material inside the case is called D30. It is a non-Newtonian polymer, a gooey orange putty that looks like Gak — until there is impact. That’s when it becomes solid and protective. The material, as you can see in the video, can save your phone if you drop it, or even smack it against the wall. The D30 is injected into the edges of the case.

“We are the only one putting real impact protection material in our cases,” Jason Roberts, Tech21′s CEO, told ABC News. That said, the cases aren’t waterproof or dust-proof like some of the other cases available for phones.

The company sells cases for the iPhone, iPad and select Android phones. Its iPhone cases are available at Apple and start at $34.95.

 

Copyright 2013 ABC News Radio

Wednesday
May042011

Senate Considers Privacy 'Bill of Rights' to Protect Consumers

Comstock/Thinkstock(WASHINGTON) -- U.S. consumer privacy laws are, to put it bluntly, a mess.  We have sectoral laws that provide different protections for financial information, cable and phone subscriber records, health privacy and yes, video rentals.

But we are the only country in the Organisation for Economic Co-operation and Development except for Turkey that fails to provide baseline protections for consumer data that is collected online and offline.

Every day, our personal data are scattered across the Internet and beyond to advertisers, social network sites, data brokers, direct marketers and the myriad of companies we do business with.  And our privacy laws simply haven't moved in step with the way our capacity to collect, process and share our personal information.

The Federal Trade Commission has pushed about as far as it can with its limited power to go after bad guys for unfair or deceptive practices, but that case-by-case focus on instances where companies deceive consumers is just not enough.  Companies simply hide behind ponderous and undecipherable privacy policies that do nothing to protect privacy, written by lawyers who are looking out for their companies -- not you.

But we might make progress yet.  A recently introduced a bill from Senators John Kerry (D-Mass.) and John McCain (R-Ariz.) would create for the first time a commercial privacy "Bill of Rights."  It is the first comprehensive privacy bill in the Senate in more than a decade.

The bill would require basic Fair Information Practice Principles for all companies that collect personal data both online and offline.  In practice, this means you get clearer, more timely and understandable notice when your information is collected.

Companies will have to tell you exactly what they are planning to do with your information, collect only what they need to accomplish that purpose and only hold on to your data as long as they need it for the stated purpose.  You will be able to opt out of third party advertising and that opt-out needs to be global and persistent over time.

Security rules will be strengthened, as will the right of consumers to access the information that a company holds about you.  If it's wrong, you can fix it.  Both the FTC and State Attorneys General would have power to enforce the new law and impose significant civil penalties for violations, up to $6 million in civil fines.

The bill also has a requirement that companies engage in "Privacy by Design," which means they have to have internal processes in place to consider how to protect privacy as a product or service is first developed.

Finally, in order to make sure that these high level obligations can be tailored to different industries, the bill encourages companies to collaborate with consumer groups and others to develop industry-specific codes that incorporate and build upon the law's requirements.  It is then up to the FTC to review those codes and approve the ones that pass muster.

Copyright 2011 ABC News Radio







ABC News Radio