(LOS GATOS, Calif.) -- Nearly a month after Netflix announced it was going to spin off its DVD rental business into another website, the company has now retracted its plan to separate the service.
In a statement released Monday, the Internet movie rental provider said it would keep its DVD-by-mail and online streaming services together on Netflix.com.
The company will no longer be branching out its DVD business under the name "Qwikster," as it had announced on Sept. 18. That plan would have forced Netflix customers to have two distinct accounts and sign into two separate websites -- Netflix.com and Qwikster.com -- in order to manage their rental requests.
Netflix co-founder and CEO Reed Hastings said he axed Qwikster to keep renting simple for customers -- and after user outcry over the switch that sent the company's stock tumbling.
"It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs," Hastings wrote in a blog post Monday. "This means no change: one website, one account, one password...in other words, no Qwikster."
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