(NEW YORK) -- In its day, the Motorola Razr was the cellphone to have. From 2003 to 2007 it was by far the best-selling cellphone in America.
Then came Apple with its iPhone, and since then Motorola has struggled in the cellular business. The original Razr was overrun by smartphones, which browse the Web, send texts and emails, tell you where you are and, in the case of the iPhone 4S with its Siri "virtual assistant," talk back to you.
Now, Motorola is back with a new Razr, trying to recapture the magic of the original. The new phone is sleek and thin, much like its predecessor. And it's a smartphone, running on the Android software powered by Google -- which, as you may recall, announced in August was buying Motorola Mobility.
Will it succeed? Early reviews are positive.
"Yes, it's another Android phone," writes Kevin Kelleher of Fortune, "but it's one that incorporates the sleek design elements in the hardware that made Motorola's Razr line of clamshell phones the last iconic phone before the rise of the smartphone."
But plaudits don't necessarily sell phones, as Kelleher agrees. "So it's just as easy to say Google will regret buying Motorola as it is to say it will look back on the deal as a shrewd move," he writes.
Others have their doubts.
"It's a solid Android device, but it's not going to be that blockbuster that the original Razr was," said Roger Entner of Recon Analytics. "The huge difference the original had was its thinness. It's just that everyone else has it now too."
The new Razr is expected to roll out around Nov. 10.
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