(NEW YORK) -- Barnes & Noble introduced Tuesday the NOOKcolor, which the popular bookseller says is the "future of reading" and "the ultimate reading experience."
The NOOKcolor is the first color, touchscreen, wireless reader's tablet. Consumers who purchase the device, built on Android technology, will have access to over two million digital titles searchable over Wi-Fi.
The reader will be equipped with 8GB of space with expandable memory. It will also feature Barnes & Noble's NOOKfriends technology, which will allow users to share data with friends via Facebook, Twitter and email.
"NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product's focus," said William Lynch, Barnes & Noble CEO.
"At $249, NOOKcolor offers a tremendous value, particularly in comparison to the many of the other 7-inch tablets coming to market at twice the cost and often requiring expensive data plans. Most importantly, NOOKcolor is designed for and differentiated by what Barnes & Noble knows best: reading," he added.
Readers looking to buy a NOOKcolor can pre-order the tablet at online or at Barnes & Noble stores Wednesday with shipping to expected to begin Nov. 19.
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