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Entries in Ronald McDonald (2)

Friday
May242013

McDonald's Stands Behind Its Clown

Ben Hider/Getty Images(NEW YORK) -- Don't mess with Ronald McDonald.

That was the message Thursday from the fast food chain's chief executive Don Thompson, who defended his company from attacks by the watchdog group, Corporate Accountability International, before a shareholders’ meeting.

Lately, CAI has been demanding that McDonald's assess whether its attempts to add more nutritious items to its menu is working. Two years ago, the group wanted the company to retire its mascot, Ronald McDonald, claiming it was a blatant marketing scheme targeting kids.

Whether it's true or not, the clown is still around and Thompson says he's here to stay, telling shareholders, "We are not the cause of obesity. Ronald is not a bad guy. He's about fun. He's a clown. I'd urge you all to let your kids have fun, too."

While Thompson insists McDonald's is offering more healthy choices to the menu, the real concern of shareholders is the company's declining sales.

As a result, Thompson says pricier items, such as the Angus burger, are getting axed, and more selections will be added to the Dollar Menu.

Copyright 2013 ABC News Radio

Friday
May202011

McDonald's CEO Says Company's Mascot 'Is Going Nowhere'

Tim Boyle/Getty Images(OAK BROOK, Ill.) -- The head of McDonald's responded to charges Thursday that the fast food chain's mascot gets kids hooked on junk food.

After 48 years of pitching burgers, health care professionals have charged that Ronald McDonald is encouraging unhealthy eating habits.

A day after an activist group put out an ad calling for the clown to be retired, the company's CEO, Jim Skinner, declared, "Ronald McDonald is going nowhere." 

Speaking at the company's annual shareholder meeting, Skinner said there's been an outpouring of support from parents and customers asking him to "defend their right to choose."

Shareholders also rejected a proposal for McDonald's to come out with a report showing how the company's practices factors into childhood obesity.

Copyright 2011 ABC News Radio







ABC News Radio