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Monday
Sep122011

GooglePleaseHire.Me: Matthew Epstein Looks for a Job; Campaign Goes Viral

JOHANNES EISELE/AFP/Getty Images(SAN FRANCISCO) -- Matthew Epstein, three years out of college and looking for a marketing job, set his sights on Google, one of the world's most successful companies.

He didn't get a job there. But on the way to landing a job at a San Francisco startup, he became an online sensation.

He set up a website, which he called GooglePleaseHire.me, and produced a video resume for YouTube, in which he playfully showed himself in a suit, a fake moustache and boxer shorts. He was trying to show he could market something -- in this case, himself -- and it paid off. In three weeks the website had 720,000 page views, and people clicked on the video more than 450,000 times.

"The flurry wasn't manufactured by me," Epstein said. "It was definitely much more organic than that."

Still, his online postings got numbers many companies would kill for. And these kinds of things don't just happen.

What did? Epstein, in need of work, says at first he did what many other people do in a bad economy: He applied for jobs posted online at LinkedIn. He had no luck, and after a couple of weeks he began to feel discouraged.

"So I decided you can't just sit and do standard stuff. You have to fight."

Many people build their own websites, but Epstein, who's 24 and a native of Florida, did more than post his resume. The Web address he picked, "GooglePleaseHire.Me," just popped into his head as he tried to think of something clever. (Web addresses that end in ".me," by the way, are usually registered to the small European country of Montenegro.)

The Web has a very efficient version of word-of-mouth. Epstein's postings were noticed by one technology blog, and then another, and then another. Someone posted a link to his site on a chat board called Hacker News, where people began to post enough comments to attract the notice of TechCrunch, one of the country's most popular tech blogs.

"For what it's worth, Google has already gotten in touch with Epstein but informed him that he should go through the standard hiring processes over there (which he's fine with)," wrote Robin Wauters of TechCrunch. "My spider senses are betting on Epstein getting hired rather swiftly, though."

So Epstein's name quickly spread all over cyberspace, and almost every website that mentioned him included a link to his site.

"I love the focus and tenacity he is using. Google hire the guy already! :)" one person wrote in a comment on TechCrunch.

"He might be a good marketer, but he'll definitely need Google's engineering team," a man in France wrote. "[H]is website is down due to capacity problem."

There were, perhaps inevitably in the unruly world of cyberspace, also people calling him an idiot, but they were drowned out by others inviting him to job interviews. He says he got 80 in all. "It definitely was cool traveling around the country talking to Microsoft and Amazon," Epstein said.

Though he didn't get an offer from Google, he says he did get three other offers, and has just started with a new financial firm called SigFig. It might actually be better for him, he said, than Google.

"One of the best things I do is get people's attention, and Google doesn't need attention," he said. "With a startup, it's really about creating things, seeing your ideas really come to something without politics and red tape."

So Epstein, in this time of high unemployment, has a new problem many others wouldn't mind: He's just started work in a new city.

"My life is in two suitcases," he said, "while I look for an apartment."

Copyright 2011 ABC news Radio

Tuesday
May032011

Osama Bin Laden Found, But We're Still Searching

Jupiterimages/Thinkstock(NEW YORK) -- Internet searches spiked after the death of Osama bin Laden.

Yahoo reports searches for the al Qaeda leader's name spiked almost 100,000 percent on Sunday. One quarter of those searches were by people younger than 24.

Searches for "September 11th" were up more than a thousand percent.

Copyright 2011 ABC News Radio

Wednesday
Dec082010

Is Google Trying to Kill Caps Lock?

Photo Courtesy - Getty Images(NEW YORK) -- When Google on Tuesday unveiled its new netbook that runs on Google's Chrome operating system, it revealed that it had replaced the caps lock key with a search key.

Sure enough, images of the sleek, new netbook on the company's site show a simple search icon instead of the Internet troll's favorite weapon.

Business Insider quoted a Google employee as saying the caps lock key was omitted because it expects "this will improve the quality of comments across the Web."

But if you're one of those commenters prone to passionate discourse online, don't fear.

As the technology website SlashGear pointed out, Google hasn't taken away the caps lock function entirely. In a "getting started" guide for the new Chrome netbook, Google said the search key could be modified to serve as a caps lock.

"If you really need caps lock so you can post an INSIGHTFUL COMMENT ON YOUTUBE, click the wrench, click settings, and then go to the system section to change the modifier key from a search key to a caps lock key," the company says.

Google isn't alone in taking issue with all-caps comments. Netiquette experts say it's among the top online faux pas.

"All caps is the No. 1 worst offense. It's the e-mail equivalent of shouting," Anna Post, an author and etiquette expert at the Emily Post Institute, told ABC News in an earlier interview. "It makes me cringe when I get an e-mail in all caps, no matter how nicely it's written."

Copyright 2010 ABC News Radio







ABC News Radio