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Entries in Soda (3)

Monday
Jul162012

Pepsi Introducing New Flavors

Pepsico(NEW YORK) -- Pepsi Next will be releasing two new fruit-flavored colas this month.  Available in 12 oz and 20 oz sizes, Cherry Vanilla and Paradise Mango flavors are the first to be unveiled after the original.

“This flavor is for a limited time only or while supplies last! Look for it mid July 2012,” the company’s website states.

The new flavors boast 60 calories for a 12 oz bottle and 100 calories for a 20 oz bottle.  The drinks will have less caffeine than the original flavor, which contains 27 mg per 7.5 oz can.

Pepsi’s site describes the soda as “today’s breakthrough in innovation – a true cola experience with 60% less sugar.”

The original Pepsi Next flavor contains 10 grams of sugar and is made with several sweeteners, including high fructose corn syrup and aspartame.

Copyright 2012 ABC News Radio

Tuesday
Jul102012

Big Soda Ban Riles Industry, Bores New Yorkers

Hemera/Thinkstock(NEW YORK) -- Judging by the print ads, radio spots, plane-flown banners, and a protest held at city hall on Monday, New Yorkers may think that their fellow citizens are angrily rallying against Mayor Mike Bloomberg’s proposed ban of soft drinks over 16 ounces at certain stores.

Radio ads featuring thick New York accents tell listeners: “No one tells us what neighborhood to live in, what team to root for, or what deli to eat at,” the ad says. “Are we going to let out mayor tell us what size beverage to buy?”

“It’s unbelievable!” a male voice yells.

The radio spot complements other ads against the proposed rule, including a sign that flew over New York and New Jersey beaches during the July 4 holiday that read “No Drink 4 U: New Yorkers for Beverage Choices,” a play on the New York-centric Seinfeld episode in which the “Soup Nazi” tells customers “No Soup For You!”

The ads are produced by a group called New Yorkers for Beverage Choice, a coalition of restaurant and business owners against the ban, which the mayor is touting as a way to cut obesity.  The group’s website features a list of more than 400 such members, but each of the ads features the name of the American Beverage Association.

The ABA, an industry lobby for makers of non-alcoholic beverages (including sodas and sports drinks),  has paid for the creation and execution of the ad campaigns. The NYC Beverage Choices website is registered to the Washington, D.C., public relations firm that represents the ABA, Goddard Gunster. Calls to the ABA, New Yorkers for Beverage Choice, and Goddard Gunster were not returned.

Whether New Yorkers who are not part of the ABA actually care about the proposed beverage ban remains to be seen. The city’s Board of Health will hold a public hearing on the matter on July 24, and then decide on whether to endorse the ban.

Meanwhile, a rally held Monday in front of New York’s City Hall touted as the “Million Big Gulp March” drew only a few dozen actual New Yorkers to complain about Bloomberg’s tactics, according to news reports.

Copyright 2012 ABC News Radio

Friday
Feb242012

Pepsi Introduces the 'Next' Big Thing in Sodas

DON EMMERT/AFP/Getty Images(PURCHASE, N.Y.) -- Pepsi has concocted a new formula in an effort to appeal to soda drinkers who want to cut back on calories but have hesitated to switch to diet brands because of the difference in taste.

It's called Pepsi Next -- a 60-calorie variation of the regular Pepsi.  The beverage company hopes regular soda drinkers will find it's a sweet alternative to what they're used to now.

Pepsi's new venture comes as sales of carbonated sugared beverages have fallen off in recent years as adults have drifted to diet soda and water while kids opt for energy drinks.

Pepsi Next is expected to hit store shelves at the end of March.

Copyright 2012 ABC News Radio







ABC News Radio