(NEW YORK) -- E-commerce enjoyed its best holiday season yet, as consumers spent an estimated $36.4 billion, according to a report from MasterCard research firm SpendingPulse. Overall, spending rose 15.4 percent during the shopping season that lasted from October 31-December 24, compared to the same period in 2009.
SpendingPulse Vice President Michael McNamara said “e-commerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double-digit growth for six out of seven weeks.”
There were six days over the past two months that spending exceeded $1 billion. Last year, the billion dollar threshold was only reached three times. Meanwhile, clothing was the biggest seller this year, accounting for 18.8 percent of all sales. Electronics also saw purchases up more than 12 percent from 2009 and there was an 11 percent increase in online department stores sales.
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