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Entries in Super Bowl (23)

Wednesday
Feb062013

Group Sends 21,000 Pizzas to US Military for Super Bowl

U.S. Military(NEW YORK) -- A non-profit group said that it sent 21,000 pizzas to members of the U.S. military for the Super Bowl, passing its goal of 20,000 pies.

Pizza 4 Patriots, a 501(c)3 registered non-profit based in Illinois, has been sending pizzas to military service members abroad for the last five years.

For Super Bowl 2013, the group’s goal was to send 20,000 pizzas to service members in the Middle East.

Mark Evans, the retired Air Force master sergeant who started the organization, says he is still calculating how much money was raised through online and mailed donations, plus donated food and materials.  For example, the pizzas required about 10,000 pounds of dry ice, at $1 a pound.

Private carrier DHL Express donated the shipping services.  Many of the pizzas were air-dropped to service members in the field.  The shipping company said it has worked with Pizza 4 Patriots to send more than 122,000 pizzas to U.S. military personnel overseas since 2008.

“We get pizzas to soldiers for under $10 when you can’t get a pizza to your house for that amount,” said Evans, who now works for AT&T.

Evans said he has already heard stories about service members who appreciated receiving pizzas for the Super Bowl on Sunday, though he hasn’t heard whether his 25-year old daughter, an Air Force pilot in Afghanistan, was able to enjoy the pizza.

“Hopefully she received some,” he said.  “It’s a very fluid situation in a combat zone.”

Many of the pizzas were delivered during the week leading up to the game.

Evans’ next goal is to collect enough money and supplies to deliver enough pizzas on July 4, Independence Day, to feed all the military service members in the Middle East.

Copyright 2013 ABC News Radio

Tuesday
Feb052013

Which Super Bowl Commercials Were the Most Popular?

Christian Petersen/Getty Images(NEW YORK) -- Which Super Bowl commercials caught viewers' attention the most?  By one measure, it was a Taco Bell ad.

TiVo Research and Analytics, Inc. on Monday released a list of the top-ten most engaging Super Bowl commercials -- the ads that people watched more than once.  Taco Bell's "Viva Young" spot, in which a group of old folks break out of a retirement home and party while viewers hear a Spanish version of the fun. hit "We Are Young," ranks first.

Here's the rest of the list:

2. Doritos, "Goat For Sale"
3. Hyundai Santa Fe, "Pick Your Team"
4. Doritos, "Fashionista Daddy"
5. GoDaddy.com, "Perfect Date"
6. M&M's, "Anything for Love"
7. Sketchers, "Man Vs. Cheetah"
8. Pepsi Next, "Pepsi Next Drink it to Believe It"
9. Audi, "Prom"
10. Volkswagen, "Get In. Get Happy"

Taco Bell's ad doesn't rank nearly as high on USA Today's Ad Meter, which compiled votes from more than 7,000 panelists who registered for the survey.  It falls just outside the top 10.

Anheuser-Busch is number-one on the ad meter with its sentimental spot featuring a horse trainer who is reunited with the Clydesdale he gave up to the beer company.

Dead last on the meter: the GoDaddy.com commercial in which model Bar Refaeli makes out with a nerd.

Copyright 2013 ABC News Radio

Saturday
Feb022013

New Orleans’ Merchants Hope for a Super Bowl Boost

Jim Ryan/ABC News Radio(NEW ORLEANS) -- Fans of the Baltimore Ravens and the San Francisco 49ers are flying into New Orleans for Sunday's Super Bowl, and local business owners are happy for the influx of dollars.

The Super Bowl host committee predicts that the Crescent City will see a $430 million benefit.  

However, Alan Minor, a painter and native of New Orleans, said he's had few takers for his artwork hanging on the wrought-iron fence around Jackson Square. “Sometimes it's a little slow, so it's a hit-and-miss kind of thing,” Minor added.

Some small business owners complain that the Super Bowl has brought in plenty of executives and media, but few tourists. They welcome the return of Mardi Gras next weekend.

Copyright 2013 ABC News Radio

Saturday
Feb022013

Three Super Bowl Commercials to Watch Out For

Samsung(NEW YORK) -- We all know the real reason many of the estimated 111 million viewers will be tuning into the Super Bowl on Sunday: No, not to see if Beyonce is lip-synching or not, but to watch what kind of commercials are worth the nearly $4 million companies paid for the 30-second spots.

Here’s a little something to whet your appetite.

 

Seth Rogen and Paul Rudd try to pitch their ideas for Samsung Mobile USA’s “Big Game” ad.


Lifeguards are cool. Astronauts are better. Or so Axe Apollo wants you to believe.

 

Mayhem tempts Adam and Eve in the Garden of Eden. Allstate Insurance helps.

 

Copyright 2013 ABC News Radio

Tuesday
Jan292013

Psy in Super Bowl Commercial Tied to $38 Million Nut Market

Wonderful Pistachios(NEW YORK) -- Can Psy sell pistachios?  That's the question that will be weighing on the minds of nut-fanciers and TV ad execs alike until Super Bowl Sunday, when viewers will get their first glimpse of the South Korean pop star pitching nuts.

Psy has accomplished much already in his career.  His music video, "Gangnam Style," has proved to be a blockbuster hit on YouTube, generating at least $8 million in related advertising deals, as reported by ABC News.  Google says the video has had some 1.23 billion views -- an unprecedented number.

The company responsible for hiring him and for making the commercial is California's Paramount Farms, the world's largest supplier of pistachios and almonds.  Not irrelevant to Psy's selection, says Paramount, is the fact that South Korea represents a $38 million market for California nut-growers.

A free trade agreement signed in 2007 has removed tariffs, making that market more crackable.

Marc Seguin, the vice president of marketing for Paramount Farms, calls South Korea an important customer.  Paramount's choice to star South Korea's biggest celebrity in its commercial, he says, ties in nicely.

Seguin declines to say how much has been spent on the ad, but calls it by far the biggest expenditure by the company on a single advertisement.

Its content must remain, for now, a closely guarded secret.  But Seguin was willing to discuss the commercial in general terms with ABC News.

"They will see Psy as they know him, with his personality and great moves," said Seguin of the commercial.  "They will see the same 'Gangnam Style' action that has swept the nation.  They will see him opening pistachios the way only he could."

The star will wear a pistachio-green suit.

Paramount's existing advertising campaign, called "Get Crakin','' previously has depicted big name celebrities including Snoop, the Village People, Homer Simpson and boxer Manny Pacquiao.  In each video vignette, the celebrity is shown opening nuts in a way that fits comfortably with his image.

How, then, will Psy be opening his nuts?

Seguin cannot say.  "But I can tell you this: If his video made you smile and laugh, our commercial will make you smile and laugh.  We think it will be the talk of the next day," he says.

Copyright 2013 ABC News Radio

Tuesday
Jan292013

TV Viewers: Super Bowl Ads Rival the Game Itself

Larry French/Getty Images(NEW YORK) -- Even though many of the commercials for the upcoming Super Bowl have already been posted online, anticipation for the ads remains a significant reason to tune into the big game for many Americans.

A new Harris Interactive survey finds 56 percent of U.S. adults who plan to watch Super Bowl 47 will be tuning in as much or more for the commercials as for the game itself.

Interest in the ads is strongest among female viewers, with 66 percent saying they watch as much or more for the ads, compared to 47 percent of male viewers.

The gender divide is even wider among viewers who say they tune in predominately or exclusively for the ads: 28 percent of women compared to 12 percent of men.

The Harris Interactive survey involved 2,166 U.S. adults and was conducted on behalf of Hanon McKendry, a marketing communications firm.

Copyright 2013 ABC News Radio

Friday
Jan252013

New Orleans Prepares for Super Bowl 2013 and Mardi Gras

Larry French/Getty Images(NEW ORLEANS) -- The people of New Orleans have hosted nine Super Bowls since 1970, but Super Bowl 2013 may be one of the most meaningful yet.

That, of course, is because it's the first Super Bowl in New Orleans since Hurricane Katrina devastated the region in 2005.

When the San Francisco 49ers compete against the Baltimore Ravens on Feb. 3, it may rank with the 2002 game, when New Orleans hosted Super Bowl XXXVI after the attacks of Sept. 11, 2001.

"Our home was destroyed by water," said Doug Thornton, 54, senior vice president of SMG, the management company of the Mercedes-Benz Superdome.  "Like many in New Orleans, we struggled at times, but have been an active part of the city.  For many of us who have gone through this, there is a tremendous sense of pride to showcase our city [for those who] who may have not been here since Katrina."

The Superdome's manager since 1997, Thornton was in the Superdome for five days when Hurricane Katrina made landfall.  Back then, it was called the Louisiana Superdome.  It later became a shelter for thousands of displaced residents who had lost their homes.

"It's a fixture in the city," Thornton said.  "You can't drive anywhere without seeing it.  You can't think about going to an event unless you're coming here."

Thornton said the connection between the 37-year-old building and the local residents is even stronger since Katrina.

"We commonly refer to it as the living room of New Orleans," Thornton said.

German-based car company Mercedes-Benz purchased the naming rights to the stadium in 2011, and Thornton said people embraced the new name immediately, "because we kept the word Superdome in the title."

On game day, Thornton said, he won't be able to enjoy the game.  He'll show up to the Superdome around 7:30 a.m., make his rounds around the stadium, and his day will end well after midnight.

"I've come to learn after doing these events for many years [that] there's no enjoyment," Thornton said.  "You learn quickly in this business you can no longer be a fan.  We're workers.  This is a lifestyle, not a job.  You're committed to it.  It's 24-7."

The same can be said for the 5,000-or-so workers who will be in the Superdome on game day.

"It's no different than a football player getting ready for the game.  You have to be ready mentally and physically," he said.

The city has been preparing for this moment since May 2009, when New Orleans was named host of Super Bowl 47.

Jay Cicero, 50, executive director of the Super Bowl host committee and president and CEO of the Greater New Orleans Sports Foundation, said more than $1 billion in recent infrastructure improvements were not done just for the Super Bowl, but the completion dates were moved up "dramatically" because of the big game.

The city also recently completed a $350 million renovation to the Louis Armstrong International Airport.

On Monday, the city will host a ceremony for the expansion of the historic street car line to one block away from the Superdome.

Cicero said about 100,000 people are expected to travel to New Orleans from out of town for events related to the Super Bowl, which are listed on NewOrleansSuperBowl.com.

The city is also hosting other events that sandwich the Super Bowl because of Mardis Gras 2013.

An early estimate from the University of New Orleans predicted the Super Bowl's economic impact to the region would be valued around $434 million.  It's a whopping figure compared to the past Super Bowls in New Orleans and a reflection of the expanding efforts of the National Football League to create an extravaganza for the community.

Copyright 2013 ABC News Radio

Thursday
Jan242013

Amy Poehler Will Star in Best Buy's Super Bowl Commercial

Charles Eshelman/FilmMagic(NEW YORK) -- Fresh off her successful turn as a co-host of the Golden Globes alongside Tina Fey, Amy Poehler will appear before a much larger audience on Super Bowl Sunday.

Best Buy has cast Poehler for its Super Bowl commercial, which will air during the first quarter of CBS' broadcast of the big game on Feb. 3.  The electronic retailer did not disclose the premise of the ad.

Details regarding the Super Bowl commercial lineup have been announced throughout the week.  Footwear company Skechers will air two commercials, one of which will feature Super Bowl legend Joe Montana.  And car manufacturer Hyundai says it will air four new ads.

Mercedes-Benz has debuted a teaser for its ad, whose title says it all: "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion."

Earlier this week, Coca-Cola posted online a new Super Bowl ad, the ending of which will be selected by voters and air during the game itself.

Copyright 2013 ABC News Radio

Wednesday
Jan232013

Sexy Super Bowl Ads Already Heating Up TV

Larry French/Getty Images(NEW YORK) -- The sleek lines and sexy curves featured in Mercedes-Benz's latest commercial are certain to make hearts race -- but it’s only a taste.  The German automaker is airing a 90-second preview of a new ad set to come during the Super Bowl next month.

The sexy ad for the Mercedes CLA, featuring model Kate Upton, is intended to target someone in the market for a new car.  But some are now asking if the notion that sex sells is being taken a bit too far.

“People will always try to push the envelope,” Charlie Warzel at Adweek told ABC News.  “But at the end of the day, they’re going to want to make this sexually suggestive but also family friendly, and there’s a real balance there.”

Of course the Super Bowl, with its 100 million viewers -- most of them men -- is known for advertisers who push the envelope with ads.  Remember the Fiat ‘Hot Girl’ commercial from last year, in which a woman transformed into a car?  Or the racy GoDaddy.com ad featuring a model being painted by Danica Patrick and Jillian Michaels?

And who could forget the famous H&M commercial with tattooed soccer phenom David Beckham wearing nothing but his tighty-whities?

Now, with the big game less than two weeks away, football fans are eagerly anticipating what Super Bowl 47 advertisers will have up their scantily clad sleeves for their 30 seconds of pitch time.

“It’s about capturing that part of the national conversation, and getting people to talk about it on Monday morning,” Warzel said.

Copyright 2013 ABC News Radio

Tuesday
Jan222013

Gamblers Betting Near Record Amount on Super Bowl

Larry French/Getty Images(NEW YORK) -- Gamblers are betting what could be a record amount of money on Super Bowl XLVII.

It's still too early to predict exactly how much money will be riding on the line come Feb. 3, but experts say the total being wagered in Las Vegas alone could approach the all-time Super Bowl record -- $94.9 million -- set back in 2006.

"It's an intriguing match up because the coaches are brothers," says Jay Kornegay, vice president of Las Vegas' Superbook, the world's largest race and sports betting book.  "The Ravens, the hottest team, may not have a large fan base, but they certainly add an intriguing element.  There's the fact Ray Lewis is retiring.  It's one of the better teams versus the hottest team."

It's hard to predict how much money ultimately will be bet, says Kornegay, because about 80 percent of all wagers get made in the last few days before the game.  Still, he says, he's expecting this year's Super Bowl to come very close to the record -- probably between $92 million and $93 million.

And that figure, he says, represents "a drop in the bucket" compared to total U.S. betting on the outcome, almost all of which is illegal.  The only legal place to place a Super Bowl bet in the U.S. is Nevada, though New Jersey is working to legalize sports betting at its 12 Atlantic City casinos despite a federal ban.

The line in Las Vegas right now, Kornegay says, has the 49ers a 4-point favorite.  That will likely change as the bookmakers attempt to even out the betting before game time.

As in past Super Bowls, so-called proposition bets -- wagers on such specific things as how big the point spread will be, how many touchdown passes will be thrown by a given player, or whether either team will score in the first five-and-a-half minutes -- are extremely popular, and can represent, Kornegay says, anywhere from 10 percent to as much as 50 percent of total betting on the game.

Although Superbook will eventually offer 20 pages of such betting possibilities -- some 300 in all -- Nevada bookies are restricted to offering only those propositions whose outcome can be documented on the field of play.  So, for instance, Superbook cannot take bets on how long it will take Alicia Keys to sing the National Anthem.

"In the state of Nevada," Kornegay says, "we can't take the real crazy ones."

Copyright 2013 ABC News Radio







ABC News Radio