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Entries in Super Bowl Ads (9)

Tuesday
Feb052013

Which Super Bowl Commercials Were the Most Popular?

Christian Petersen/Getty Images(NEW YORK) -- Which Super Bowl commercials caught viewers' attention the most?  By one measure, it was a Taco Bell ad.

TiVo Research and Analytics, Inc. on Monday released a list of the top-ten most engaging Super Bowl commercials -- the ads that people watched more than once.  Taco Bell's "Viva Young" spot, in which a group of old folks break out of a retirement home and party while viewers hear a Spanish version of the fun. hit "We Are Young," ranks first.

Here's the rest of the list:

2. Doritos, "Goat For Sale"
3. Hyundai Santa Fe, "Pick Your Team"
4. Doritos, "Fashionista Daddy"
5. GoDaddy.com, "Perfect Date"
6. M&M's, "Anything for Love"
7. Sketchers, "Man Vs. Cheetah"
8. Pepsi Next, "Pepsi Next Drink it to Believe It"
9. Audi, "Prom"
10. Volkswagen, "Get In. Get Happy"

Taco Bell's ad doesn't rank nearly as high on USA Today's Ad Meter, which compiled votes from more than 7,000 panelists who registered for the survey.  It falls just outside the top 10.

Anheuser-Busch is number-one on the ad meter with its sentimental spot featuring a horse trainer who is reunited with the Clydesdale he gave up to the beer company.

Dead last on the meter: the GoDaddy.com commercial in which model Bar Refaeli makes out with a nerd.

Copyright 2013 ABC News Radio

Monday
Feb042013

Dodge Ram’s Super Bowl Ad Features Paul Harvey’s Tribute to Farmers

ABC News(NEW YORK) - It wasn’t flashy or filled with special effects, but Dodge Ram’s Super Bowl commercial that featured the late radio broadcaster Paul Harvey’s tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night.

The two-minute spot featured a series of stark photos of farmers at work.  Along with a montage of still images, Harvey’s distinctive voice delivers the narration: his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention.  He died in 2009 at age 90.

Ram commissioned 10 noted photographers, including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document U.S. farm life for the truck commercial.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” Sergio Marchionne, chairman and CEO of Chrysler Group LLC, said in a release.

The spot immediately set Twitter ablaze, with viewers registering their overwhelmingly positive reaction to the commercial.

Actor Gary Sinise tweeted, “Paul Harvey was one of a kind. Brilliant use of 'So God made a farmer'. Great tribute to the American farmer. Wonderful ad.”

Actor Rob Lowe agreed.  In a tweet that was re-tweeted more than 1,200 times within minutes of the commercial’s airing, he wrote: “God made a farmer. Yes. Not hip, no gimmicks. Not trying to be funny. Just great. #SuperBowl.”

Not surprisingly, the ad also resonated with farmers themselves.

“I have a agriculture degree, was in the 4-h and hold a lifetime membership and American degree with the FFA. ‘So god made a farmer’ is me,” tweeted @Minxified.

The sentiment was echoed by @MikeAldrich, who wrote: “Best Super Bowl commercial so far, “God made a farmer”. My wife’s family are all farmers, that commercial is dead on. Thank you farmers!”

The Ram brand has declared 2013 the year of the farmer, and is kicking off a year of programs dedicating to highlighting the importance of farmers.

During the Super Bowl, Chrysler also aired a Jeep commercial that featured the voice of Oprah Winfrey.  Throughout the two-minute ad, Winfrey reads a letter to the men and women of the U.S. armed forces in which she tells them they are missed and cared for and the nation is whole again when they return home.

Copyright 2013 ABC News Radio

Monday
Feb042013

Controversial Volkswagen Super Bowl Ad Gets Viewer Approval

Obtained by ABC News(NEW YORK) -- One of the most discussed ads going into the Super Bowl was a Volkswagen spot that had drawn charges of being culturally insensitive or even racist, but viewers appeared to disagree with those claims Sunday night.

Critics made much ado about the commercial that featured a white American from Minnesota speaking Jamaican patois in a broad accent.  The American, an office worker who owns a new Volkswagen Beetle, tries to cheer up his colleagues by uttering happy phrases.

The worker then takes his colleagues for a ride in his new VW.  Their demeanors improve dramatically.

The spot, titled “Get Happy,” is set to Jamaican singer Jimmy Cliff’s rendition of  “C’mon, Get Happy,” the theme song from the TV series The Partridge Family.

Some billed the ad as racist, but many on Twitter apparently did not agree.  A few Twitter users questioned the tone of the commercial, but most who saw it during Sunday night’s Super Bowl were appreciative.

@NicaSalas tweeted, “I need a #VW…. So I can have Jamaican accent,” while @missjenn_03 added, “Hahahaha! #VW commercial is awesome.”

“I don’t see how that was racist #vw #SBcommercials,” noted @NicoleWitherell.  

@mesgreene wrote that she loved the commercial: “In no way do I feel it’s racist, stupid media. Always a negative dig on a positive idea. #Goodvibes”

And Jamaicans apparently agree.  In fact, the island’s government is behind the spot.

“I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally,” Tourism Minister Wykeham McNeill has said in a statement.

Volkswagen has stood by the commercial.  Since it was posted to YouTube on Jan. 27, the commercial has been viewed more than seven million times.

Copyright 2013 ABC News Radio

Friday
Feb012013

Super Bowl Ads Featuring Kaley Cuoco, Seth Rogen, Paul Rudd Debut Online

Larry French/Getty Images(NEW YORK) -- Why wait to watch Super Bowl commercials on Sunday when you can watch them online now?

The latest ad for the big game to surface online is a 30-second spot for Priceline featuring William Shatner and The Big Bang Theory actress Kaley Cuoco.

In the ad, Cuoco plays the daughter of Shatner's "Priceline Negotiator" character, who feeds her advice through an earpiece as she discusses the website's "Express Deals" hotel feature with a traveler.  She rebuffs her dad's suggestions, which include "Use the stun gun!" and "Get the grappling hook!"  

The commercial will make its TV debut during CBS' pregame show.

Priceline wasn't the only company to get a jump-start on its Super Bowl ad on Thursday.  Samsung Mobile USA released a funny teaser with Seth Rogen and Paul Rudd in which they pitch ideas for Samsung's commercial for the big game, but struggle with the fact that they can't use trademarked phrases such as "Super Bowl."

Adweek's Tim Nudd says 30-second spots are selling for an average of $3.75 million, and many advertisers are airing spots that last as long as 90 seconds.

Nudd says Budweiser is bringing back their Clydesdales for another Super Bowl commercial this Sunday.  It'll be the 23rd Super Bowl spot for the horse since 1986.  The new ad follows the birth of a young Clydesdale who bonds with his trainer.

Nudd thinks it'll strike a nerve.

"It's a sentimental story about the breeder giving the horse up to Budweiser, and they sort of reconnect years later down the line.  Kind of a typical Budweiser sentimental story," he says.

Here's a rundown of some of the other commercials you can expect to see during the Super Bowl:

  • A Best Buy ad starring Amy Poehler.
  • A Mercedes-Benz commercial with Willem Dafoe, Kate Upton and Usher.  It's completely different from the much-discussed teaser released last week in which Upton washes the new Mercedes-Benz CLA in slow motion.
  • Two Skechers commercials, one of which will include Super Bowl-winning quarterback Joe Montana.
  • A Coca-Cola ad whose ending will be determined by viewers' votes.  Those who watched the teaser, released last week, will determine which of three groups of characters -- The Cowboys, Showgirls and Badlanders, all of whom are stranded in a desert -- will win a Coke.
  • A Hyundai ad featuring music by and an appearance from the rock band The Flaming Lips.
  • Teasers for highly-anticipated movies like Iron Man 3, The Lone Ranger and Oz: The Great and Powerful.

Copyright 2013 ABC News Radio

Tuesday
Jan292013

TV Viewers: Super Bowl Ads Rival the Game Itself

Larry French/Getty Images(NEW YORK) -- Even though many of the commercials for the upcoming Super Bowl have already been posted online, anticipation for the ads remains a significant reason to tune into the big game for many Americans.

A new Harris Interactive survey finds 56 percent of U.S. adults who plan to watch Super Bowl 47 will be tuning in as much or more for the commercials as for the game itself.

Interest in the ads is strongest among female viewers, with 66 percent saying they watch as much or more for the ads, compared to 47 percent of male viewers.

The gender divide is even wider among viewers who say they tune in predominately or exclusively for the ads: 28 percent of women compared to 12 percent of men.

The Harris Interactive survey involved 2,166 U.S. adults and was conducted on behalf of Hanon McKendry, a marketing communications firm.

Copyright 2013 ABC News Radio

Thursday
Jan102013

PSY to Star in Super Bowl Ad for Wonderful Pistachios

Andreas Rentz/Getty Images for MTV(NEW YORK) -- It's 2013, but South Korean rapper PSY's 15 minutes of fame still aren't up.  The "Gangnam Style" star has landed a starring role in a Super Bowl ad.

PSY will appear in a commercial that will be the latest installment of Wonderful Pistachos' ongoing "Get Crackin'" ad campaign.

In a statement, the rapper said, "The Wonderful Pistachios brand is fun, just like me.  Also, I love pistachios and I look good in green."  That's a reference to the fact that a shelled pistachio is pale green.

So, why PSY?  An executive for Wonderful Pistachos explained, "The Super Bowl is the most widely-watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market.  It's a powerhouse combination."

After premiering on the Super Bowl, PSY's ad will continue to air on TV and on cable.  It'll also be available at GetCrackin.com.

Copyright 2013 ABC News Radio

Tuesday
Sep062011

Report: Only Five Super Bowl Ad Slots Remain Available

Rob Tringali/SportsChrome/Getty Images(NEW YORK) -- Despite a dismal economy, companies are again paying big bucks for the chance to advertise during the Super Bowl. The National Football League has yet to officially kick off its 2011 season, yet all but five 30-second spots for the upcoming 2012 Super Bowl have already been taken -- at the princely cost of $3.5 million each -- a rep for NBC tells USA Today.

"We expect to sell out totally before the end of the year," says Seth Winter, head of sales for NBC Sports. Advertisers who pony up for the Super Bowl must also buy advertising on other NBC Sports programming, Winter acknowledges.

Some advertisers who've already revealed they're coming back to the big dance include GoDaddy.com, Sketchers, Teleflora, Kia, Century 21 realtors and Pepsi, which will feature the winner of The X Factor in a 30-second spot.

Copyright 2011 ABC News Radio

Sunday
Jun262011

Chrysler Super Bowl Ad Nets Five Cannes Lions

KAREN BLEIER/AFP/Getty Images(CANNES, France) -- Chrysler’s Born of Fire commercial, which debuted during the 2011 Super Bowl and featured rapper Eminem and his music, picked up five awards at the recently held Cannes Lions 58th International Festival of Creativity held in Cannes, France.

The two-minute commercial, which company officials say aimed to generate conversation about the Chrysler brand and the 2011 Chrysler 200 sedan, put the spotlight on the city of Detroit, and included the tagline “Imported from Detroit.”

The commercial featured Eminem's "Lose Yourself" as its soundtrack.

Born of Fire won four Gold Lions awards for: Best Direction, Best Script, Best Use of Music and Best Automotive Commercial.

The commercial also picked up a Bronze Lion for Best Editing.

"The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity," said Olivier Francois, President and CEO of Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.

Copyright 2011 ABC News Radio

Thursday
Feb032011

$3 Million Super Bowl Bargain? Some Carmakers Think So

Chevrolet Volt. Photo Courtesy - Chevrolet.com(DETROIT) - Three million dollars is hardly cheap, but some of the country's largest automakers think it's a small price to pay for major Super Bowl exposure.

As if the $3-million price tag for one 30-second spot isn't enough, some companies, like General Motors, bought five of them. GM will run five Chevrolet ads on Super Bowl Sunday, hoping to cash in on the over 100 million viewers expected to watch the big game.

But GM isn't the only car company touting its toys Sunday. Viewers can expect to see ads for nine different car brands from six automakers as the Green Bay Packers take on the Pittsburgh Steelers.
 
Copyright 2011 ABC News Radio







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