(NEW YORK) – A new survey suggests that Americans won’t just be watching the Super Bowl, a.k.a. the big game, but spending big money on everything from food to fan apparel in preparation.
AdAge reports that consumer spending for the Super Bowl is expected to reach $10.1 billion, according to the survey from the Retail Advertising and Marketing Association.
The figure would represent the largest spending for Super Bowl Sunday in the history of the survey.
"The consumer is feeling more optimistic," said Mike Gatti, executive director at RAMA. "Spending is starting to come back, and it's on these little splurgy things. It's not crazy. But people are saying we're going to crack open the wallet and do something."
Eighty-three percent of those surveyed said they would be purchasing Super Bowl-related items. The average amount that will be spent rose from $64 per person in 2010 to $71.51 this year.
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