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Wednesday
Oct272010

Disney Study: Moms Spend 24 Hours a Week Online

Photo Courtesy - PRNewsFoto | Disney Online(NEW YORK) -- A new study shows that the typical mom spends 24 hours a week surfing the Web. Most of that time, according to Disney Online's Mom on a Mission research study, is spent connecting with family, searching for information and managing their lives.

"Our study results showed that technology and the Internet are helping to make moms' lives more manageable, so they can spend more quality time with their families,” said Paul Yanover, EVP of Disney Online.

The study, released Wednesday, included two phases: consumer immersion blogs and online quantitative study. In the first phase, nine moms interacted in a secure, online blog for one week, uploading video, images and text. The second phase was an online study of 3,300 females, ages 21-54, who were either pregnant or had one child 14 years old or younger.

The top subjects researched by moms online include deals and discounts and recipes. Other topics include family activities, entertainment and travel, personal health, arts/crafts projects, holiday planning and activities.
 
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