Entries in Taco Bell (15)


Taco Bell Launches Cool Ranch Doritos Locos Tacos

Dan Milano/ABC News(NEW YORK) -- After failing to deliver them early to many fans as advertised, Taco Bell's Cool Ranch Doritos Locos Tacos officially hit restaurants Thursday.

The taco was originally slated for a March 7 release, but because of the overwhelming response, Taco Bell decided to give customers the chance to buy the new menu item a day early.

"We're letting our fans buy #CoolRanchDLT a day early! See you on #March6th.," Taco Bell (@TacoBell) tweeted on Monday.

However, some of the fast-food chain's restaurants weren't prepared for the early launch, prompting Taco Bell to issue an apology on Wednesday to upset customers.

"While the official launch day of Cool Ranch Doritos Locos Tacos is tomorrow, we’re humbled by the overwhelming response to Fan Day.  We apologize to those fans who couldn’t buy it a day early and are working hard to have all participating locations honor Fan Day today.  We want to assure everyone that Cool Ranch Doritos Locos Tacos will be available nationwide tomorrow, March 7," the company said in a statement.

The Cool Ranch tacos come after the success of the Nacho Cheese tacos, which were introduced in March 2012.  Taco Bell sold 100 million of the chip-dust-infused tacos in their first 10 weeks on the market, making the product the most successful item the restaurant has ever introduced.

Copyright 2013 ABC News Radio


Taco Bell Announces Arrival Date for Cool Ranch Doritos Locos Tacos

Dan Milano/ABC News(NEW YORK) -- Taco Bell will be serving a new Doritos-flavored taco next month, the fast-food chain announced Wednesday on its Twitter account.

The Cool Ranch Doritos Locos taco will hit restaurants on March 7.

The move is no surprise.  Fans have been clamoring for the flavor since Nacho Cheesier tacos were introduced in March 2012.  

Taco Bell sold 100 million of the chip-dust-infused tacos in their first 10 weeks on the market, making the product the most successful item the restaurant has ever introduced.

Parent company Yum Brands even saw a jump in profits to the tune of 73 percent in the first quarter of 2012 thanks to the flavored fervor brought on by Locos Tacos.

Copyright 2013 ABC News Radio


Taco Bell Tries to Reinvent Breakfast

Aaron M. Sprecher/Bloomberg via Getty Images(NEW YORK) -- Taco Bell is on a mission to reinvent the average breakfast.  The chain announced two new menu items that could liven up your breakfast routine or make you cling to your cereal and milk for dear life.

Brian Niccol, chief marketing and innovation officer, said in a statement that they want to “offer consumers a chance to change up that routine with the reinvention of traditional breakfast,” and to help customers break the usual “boring breakfast sandwich options.”

The Mountain Dew A.M. and A.M. Crunchwrap debuted last week at 815 Taco Bell restaurants in 10 states.

The Mountain Dew A.M. drink is a combination of Mountain Dew and Tropicana Orange Juice that is mixed together per order.  A regular size Mountain Dew A.M. sells for $1.69 and a large sells for $1.99.

The A.M. Crunchwrap is filled with eggs, melted cheese, bacon or sausage and a hash brown all wrapped in a tortilla.  In a release, it’s described as “maximum portability and a complete breakfast solution.”

The sandwich was inspired by the Crunchwrap Supreme, a crunchy shell filled with beef, cheese, sour cream, lettuce and tomatoes and sells for $2.49.

Copyright 2012 ABC News Radio


Taco Bell Hoax Upsets Small Alaska Town

Joe Raedle/Getty Images(NEW YORK) -- The residents of a small town in Alaska were disappointed to learn Thursday that advertisements for a new Taco Bell were a hoax.

Yellow flyers had been posted on bulletin boards around Bethel, Alaska, population 6,000, advertising employment at a Taco Bell restaurant.  The flyers included a fake website and phone number, and caused a buzz in a town that has no fast-food restaurants.

Bonnie Bradbury, administrative assistant at the Bethel Chamber of Commerce, said, “I think it caused a stir of excitement.  We probably have a dozen mom-and-pop type restaurants. The only chain we have is Subway.”

Bradbury admitted to checking the bogus website herself, noting that the page resembled the Taco Bell site but didn’t give any contact information.  The phone number on the flyers belonged to a private resident, who’d enlisted Bradbury’s help in stopping the deluge of phone calls.

Denali Foods Inc. has confirmed that the flyers were a hoax. “I repeat, Bethel is not getting a Taco Bell,” said the announcer. Denali Foods Inc. operates all of the Taco Bells in the state.

“It was an excitement, but I don’t think anybody put too much thought in it really happening,” Bradbury said, adding, “it would be nice” if Taco Bell came to Bethel.  McDonald’s could not set up in Bethel because of food codes.

Residents can get fast food only a few times a year, when they place their McDonald’s order for charity and have it delivered.

Anchorage, the location with the closest Taco Bell to Bethel, is 400 miles away.

Copyright 2012 ABC News Radio


Taco Bell Goes Upscale With New Menu

Joe Raedle/Getty Images(MIAMI) -- Who says fast food can’t have a touch of fine dining?  Taco Bell announced plans this week for a new upscale menu, in an attempt to compete with popular restaurant chain Chipotle.

Miami chef Lorena Garcia, an upcoming Top Chef Masters competitor, began collaborating on the menu with Taco Bell in October in 2010.

“They have a passionate fan base that loves the great taste of the classic menu items – and they don’t want to change that. They were looking to keep these menu items and expand their food to offer new flavors with great taste,” said Garcia in a statement.

Whole black beans, cilantro rice, citrus marinated chicken, Haas avocado guacamole and corn salsa are some of the new items that will be added to the menu.

The restaurant is known for less health-conscious late-night dining items like cheese roll-ups, volcano tacos and large nachos.  Their newest item, Doritos Los Tacos, sold over 100 million in past 10 weeks.

Taco Bell, which is comprised of over 5,600 restaurants, will roll out the new menu July 5 at a suggested $5 or less per item.

Copyright 2012 ABC News Radio


Taco Bell's Doritos Locos Tacos Proves to Be Huge Seller

Joe Raedle/Getty Images(NEW YORK) -- Americans are shelling out big bucks for Taco Bell’s Doritos taco shells.

Back in March, the fast food giant launched its Doritos Locos Tacos and the response has been nothing short of spectacular.

Taco Bell estimates that it has sold an eye-popping 100 million Doritos Locos Tacos in only 10 weeks.  In comparison, McDonald’s needed 18 years to sell 100 million burgers.

At $1.29 each, Taco Bell has made so much money that it can easily call the product launch its most successful venture since the first Taco Bell opened a half-century ago.

Right now, the menu only features cheese-flavored Doritos shells but it will soon expand to include a Cool Ranch version, a particularly favorite flavor of young customers.

So far, 2012 is proving to be a very good year for Taco Bell, which endured bad publicity in 2011 from a lawsuit that alleged the chain used an abundance of fillers in its beef tacos.

Copyright 2012 ABC News Radio


Taco Bell Muscles Into Breakfast Market

Joe Raedle/Getty Images(IRVINE, Calif.) -- Look out Starbucks, McDonald's, Dunkin' Donuts and other chain restaurants catering to the morning crowd, there's a new "bell" at the breakfast ball.

Taco Bell, the fast-food chain that made its name as a favorite for the late-night crowd, is hoping that early birds will start to, "think outside the bun" and try its new take on breakfast.  The Mexican-style restaurant Thursday introduced a breakfast menu at almost 800 of its restaurants across nearly 12 Western states.

After a five-year trial run in select cities in California, Oklahoma, Arizona, and Ohio, the company Thursday expanded its breakfast menu to restaurants in Alaska, Washington, Oregon, Arizona, Idaho, Montana, Utah, New Mexico, Nevada, Colorado, and Texas.


Residents in those states will find 11 breakfast items, including burritos stuffed with eggs and steak, sausage or bacon, sausage and egg wraps and hash browns, alongside the chain's staples of gorditas, nachos, tacos and Mexican pizzas.

To help boost the line, Taco Bell partnered with breakfast food heavyweights Cinnabon, Johnsonville, Tropicana, and Seattle's Best for the menu items, which range in price from 99 cents to $2.79.

The Irvine, Calif.-based chain said they hope to expand the new "First Meal" across its 5,600 U.S. restaurants by the start of 2014. Taco Bell, along with KFC and Pizza Hut, is a subsidiary of the Louisville, Ky.-based Yum Brands Inc.

The launch is seen as a bid by the chain to tap into the $42 billion breakfast business that has been the bulk of the fast food industry's growth in recent years.

To serve the new breakfast menu, Taco Bell's stores not already open 24-hours will open one hour earlier, meaning, for most restaurants, an 8 or 9 a.m. start time. Similar to other full-service food chains, the breakfast menu will no longer be available after 11 a.m.

Copyright 2012 ABC News Radio


Fast Food Chains Offer Bargains for Weary Spenders

Thinkstock Images/Getty Images(NEW YORK) -- The holiday season is over and with it goes unfettered spending by consumers.

Fast Food chains tend to be affected more than other businesses in the month of January says a report by USA Today. People who have spent their money on gifts and holiday travel, now look to curtail that spending in January by avoiding eating at fast-food restaurants and opting instead to eat at home.

As a result of a drop in customer visits, several restaurants are offering deals on their meals. Taco Bell and Wendy's are offering under a dollar deals including the 99-cent Beefy Crunch Burrito and a 99-cent Value Menu respectively. Pizza Hut, Burger King and KFC are also offering bargains.

Copyright 2012 ABC News Radio


Taco Bell Beef Lawsuit Dropped

Joe Raedle/Getty Images(IRVINE, Calif.) --  An Alabama law firm that filed a class action lawsuit against Taco Bell, claiming the company should not call the meat it serves beef because it doesn’t meet federal standards, has withdrawn its court action.

Taco Bell announced Monday that the lawsuit was voluntarily withdrawn and no money was exchanged in the case.

"This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising," Taco Bell CEO Greg Creed said.  "We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand."

"We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed so we may put the matter behind us and fully concentrate on serving our customers," Creed added.

For their part, the Beasley Allen law firm in Montgomery said it withdrew the lawsuit after reviewing the facts about Taco Bell's products and marketing.

The fast-food company says it is not making any changes to any of its products or advertising.

Back in January, the law firm claimed that a mere 35 percent of the restaurant's taco filling was solid meat, which they said was below the government-set threshhold for calling something beef.  The lawsuit alleged that in addition to meat, Taco Bell uses water, isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch and sodium phosphate in their "beef."

In response to the lawsuit, Taco Bell took out ads proclaiming that its taco filling is 88 percent beef.

Copyright 2011 ABC News Radio


Taco Bell Breaks Down Its Questioned Beef Recipe in New Ads

Photo Courtesy - Joe Raedle/Getty Images(IRVINE, Calif.) -- Stung by a lawsuit in which a woman accused the fast-food giant of using mainly filler in its meat products, Taco Bell hopes to offset negative public perception with a series of new TV and radio spots designed to reassure customers of what really goes into their tacos.

In one commercial, someone presumed to be working for the company claims, "Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe.  If you want to see that signature recipe, go to  It's right there."

Futhermore, Taco Bell's Greg Creed posted a YouTube video in which he says the 12 percent "signature recipe" consists of water, oats, spices and cocoa powder to provide flavor, texture and moisture.

Still, the marketing ploy may not be enough to get people to come back, so Taco Bell is offering its $2.39 Crunchwrap Supreme for just 88 cents for a limited time.

Copyright 2011 ABC News Radio

ABC News Radio